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Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else.
We believe brands should unbore your life just like your friends do!
Brands can make our lives more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in todays society and the world.
And if you want our society to believe and buy you, it needs to like you first.
The future of advertising and marketing will be created by the happy and positive brands that are the creative risktakers of this world.
Those who treat their clients like people, instead of consuming moneybags. Those who improve our society, in all ways possible. Those who give back, will get the return.
Awards or Nominations
We are active in different sectors
- The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
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Check the latest works made for our clients
#shareyourhairMarch 2017March 2017
Haarwensen is a Dutch organization that creates and gives free hairpieces to kids who lost their hair due to illness.
In Belgium, over 500 kids lose their hair due to illness or chemo, every year.
With 30 cm of your hair, you can make a kid feel great again.
Share you hair and a shitload of karma will be delivered at your doorstep.
This tram has no entry or exit feeMarch 2017March 2017
This tram has no entry or exit fee
MeDirect bank is an online investment bank. They have no entry, exit or transaction fees. This makes them pretty different from the competition.
If you are interested in investing in funds, without entry or exit fees? Go to MeDirect.be
To launch their campaign, we created public transport without entry or exit fee. Just like Medirect.
An atypical story for an atypical cityNovember 2016November 2016
An atypical story for an atypical city
'A dog of Flanders' is the story of the strong friendship between a Flemish boy Nello and his dog Patrasche. The story was written in 1872 by English author Marie Louise de la Ramée, also known as Ouida.
The novel is known in the United Kingdom, USA and is extremely popular in South Korea and Japan, to the point where it is seen as a children's classic. It inspired several film and anime adaptations, including the 1975 animated TV series which reached an audience of 30 million viewers on its first broadcast.
• It is one of the most read stories about Antwerp, Flanders around the world.
• more than 100 million copies sold worldwide.
• translated into more than 25 languages around the world.
• 5 holllywood movies were released
• a perfect cartoon series
• more than 30 million Japanese used to watch the weekly adventures of N&P
But in Antwerp, and Belgium, no one seems to know this story about friendship and fidelity. That's why together with Stad Antwerpen, Buro Beroepsbelg and Chow Tai Seng, we decided to bring this story into the 21st century. In the original story, the mayor of Antwerp launches a competition for artists of all ages. We recreated this storyline, by launching this competition: Design a cool statue for Nello & Patrasche and the winning design will be placed in front of the Antwerp Cathedral.
Young Lions CompetitionNovember 2016November 2016
Young Lions Competition
2 young creatives will be representing Belgium in the Young Lions competition in Cannes. In this competition they will have 24 hours to translate a brief into a film, while competing against the other country teams and probably fighting a mean hangover. To find the best team, Brightfish launched www.creativeupgrade.be together with Donald Muylle. He is a cult advertising icon in Belgium, known for starring in his own not-so-creative commercials.
Whatsapp TVNovember 2016November 2016
This is the story of a man, his family and his grand parents: "My grandparents live across the country and can’t travel themselves. It’s a 3 hour drive, so we don’t see or visit them that often.
I wanted to be closer to them but the distance is a huge barrier. I wanted to buy them a tablet to Skype and share pictures, but since they are both not really tech savvy, I needed something different.
They know how to use a TV so I created a TV that works with a WhatsApp system. I taught myself how to build a digital platform for it.
Now I can send them videos, messages and pictures of our family whenever I want.
First day of school, my son's football game, our day at the zoo, … finally they can enjoy it with us.
I shared the idea with a local entrepreneur that owns several modern care facilities, named Triamant. (www.triamant.be)
They decided to install it in the main living areas and in every room. Now every family can keep their grandparents up to date.
Loneliness is one of the nr 1 problems in these nursing facilities, with this idea I hope we can help and improve the lives of seniors all over the world."
How de athletes do it?August 2016August 2016
How de athletes do it?
How do athletes stay fit and look good? What's their secret? HIDDIT is a new nutrition brand, created by the athletes themselves. That's why we also let them create their own visual look & feel, by capturing their most famous moves. Do you want what hockey player Ellen Hoog, Iron Man Luc van Lierde and JCVD's personal trainer Claude Goetz eat to stay fit? Visit their webshop.
E-reading in the cityNovember 2016November 2016
E-reading in the city
Belgian libraries have a present for all of us. 15 free e-books, that can be downloaded on verborgenparels.be.
The giant has chosen a comfy spot in the middle of the city and will be reading e-books non stop. He also brought his charger, ordered an XXXXXXXL cup of coffee and a pair of headphones.
How to tune a bottle?November 2016November 2016
How to tune a bottle?
Remember how you used to blow on a bottle and sound came out? Together with the musicians of Roundhouse, we tuned the iconic Looza bottle and mirrored it to their drinking straws, turning every bottle into a musical instrument.
When you order a Looza, you receive your bottle tuner and a 'playsmat', that allowes you to practice famous tunes, from Beethoven to Beyonce.
Life is like a bottle of juice. To be enjoyed till the last drop. So don't forget to #livejuicy and play some music. Enjoy.
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