Emakina.BE

Agency expert in Website Creation, Mobile App, E-commerce, Advertising.

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Emakina.BE

About Emakina.BE

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Description
  • You want to connect with your customers and stay ahead of the competition. Welcome at Emakina!

    We're a top 3 European Full Service Digital Transformation Agency.

    We can guide your business or organisations through your digital transformation. We can help you to develop better customer experiences, new lines of business, and quite simply work better. 

    To make our clients successful, Emakina offers cutting-edge integrated and interactive communication, website building, application development and e-commerce services. 

    Our service is founded on nine dedicated expert teams: strategy, analysis, architecture, media buying, direct marketing, search engine marketing, social media marketing, audiovisual production and managed web hosting. 

    We can create value for your brands and customers. How? By building enjoyable, useful and coherent experiences through platforms, systems and campaigns across the relevant touch-points of the digital age. 

    Almost 800 experts in 9 countries design and deliver relevant, custom-made and effective solutions to help Emakina’s customers do their work even better. 

    Our potent mix of creativity, technology and business expertise made Emakina into the leading digital agency in Belgium, and one of the top 3 independent digital players in Europe.

    Look no further, you have come to the right place. Let's meet and focus together on building engaging, easy-to-use and efficient experiences for your customers and colleagues.  

    www.emakina.com     -     www.emakina.be     -     https://vimeo.com/171548688

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nl

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Services offered

We are active in different sectors

Website Creation
  • BUILDING A BETTER WEB Good news... You too can leverage cutting-edge technologies and fluent interfaces. It's time for rich user experiences, fun to navigate, reaching your target audiences in fresh and efficient ways. So let's get down to business together. We've designed and developed websites, intra- and extranets for major companies, and global institutions, associations and SMEs, boosting their brand, generating leads, sales, customer relationships and impressive (and measured) impact. How about you, are you next on our list of happy clients? Quite simply, you deserve a custom-designed digital website, that faithfully reflects your brand, and is perfectly integrated into your digital ecosystem and back office. However complex, let's make it happen together. Today, websites (and their mobile complement) are probably the main contact point for your customers and stakeholders. They contribute to the value of your brand and your success. Benefit from the drive and experience of our amazing talents. Emakina can be your go-to partner with passionate people who stay bang up to date with front- and back-end interface innovations. How? • Your Project Manager(s) meet your quality and budget demands, delivering on time, with the flexibility you need. • Your Account Manager(s) are fully focused on making you a happy client • Emakina's web architects and designers respect your guidelines, and lift your user experiences to a higher level. • Emakina's analyst and developer team guarantee that your projects have a solid and scalable architecture. • We master the art of combining technology (such as responsive websites, Full-Stack Javascript, or progressive loading) with pages that are a pleasure to navigate. • You benefit from our proven project management methodologies (both agile and waterfall), adapted to the size and complexity of your project In short: let's meet, and make good digital things happen together.
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E-commerce
  • E-BUSINESS IS THE BUSINESS Emakina is the winner of the 2016 EMEA 'Demandware Sales Partner of the Year' Award and Runner Up 'Implementation Partner of the Year'. Emakina has delivered a range of top performing Demandware commerce platforms for international brands like WE Fashion, Suitsupply, RITUALS, LolaLiza, Marlies|Dekkers, Markafoni, McGregor, Fontem and Floris van Bommel. Fact: E-commerce is shaking the business models of giants. New players emerge, people decide where and when they want to consume, and online purchases are booming. Let’s face it: your digital sales channels matter more than ever. They are simply vital connect with today’s dynamic market. YOUR COMMERCE PROJECT IS IN GOOD HANDS WITH EMAKINA At Emakina, you will find more than a hundred specialists in E-commerce, backed up by + 500 experts in marketing, project management, analysis, content, search engines, social media, affiliate marketing and CRM, plus designers and developers. We are an experienced partner with unbeatable technological know-how, capable of generating relevant website traffic and converted it into valuable, long-term relationships with consumers that will grow your online business. Together we approach your project starting from a real understanding of this very specific domain. In essence, it’s all about marrying a strong visual concept with a smooth and sophisticated shopping experience, employing a veritable arsenal of technological tools. When we create your commercial platform, we’ll make sure it’s an effective multi-channel user experience. You simply have to be flexible, because the consumers' journey now go through many touchpoints… They do not stop at computers, smartphones, tablets and sales outlets. Your clients also use brand sites, search engines, social media, review, comparison and specialist content sites. WE CAN HELP YOU TO ADAPT TO THE COMPLEX NEW SALES REALITY Together we create e-commerce platforms that always do a little more. Your team will combine branding, sales tools, social interaction, e-mail and consumer advice services, to create your killer platform, and boost your sales. Our promise: a coherent, multi-channel and online experience which serves your brand at all points of contact (digital and physical).
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Mobile App
  • DIGITAL AT YOUR FINGERTIPS Over the last few years, the world of web applications has become lot bigger… and Emakina can help you to benefit to the maximum of the many opportunities it offers. First off, if you’re looking for great web browser applications, you really should give Emakina a call... It’s your fastest track to dedicated teams of seasoned and enthusiastic experts in a broad range of applications (and to top results). But there is a lot more. When we can imagine it together, we’ll build it for you… Emakina can team up with you for intranets and extranets, e-commerce sites, and portals for all kinds of transactions. We also have a knack for boosting internet-only companies, creating apps for estate agents, online directories, tools to create online activity... Mobile Magic A next level is mobile. Android and iOS applications add a whole new meaning to 24/7 customer connectivity. Here too, you can count on Emakina’s vast talent pool of smartphone and tablet app experts to make beautiful and efficient user experiences. Take a leap to the new frontier • Cutting-edge software: operating systems, API framework, specialised software, … • Latest hardware: internet of things, customised tools, interactive installations, iBeacons, experimental projects, products linked to the internet of things,... Today, applications open up even more opportunities to touch clients in natural and convincing ways. With Emakina, you can include monitors, multi-touch tables and game consoles to your in-store, corporate or event communication, besides virtual and augmented reality helmets and experiences, interactive installations and connected objects. Let’s see how you can tap into this interesting potential in a smart way, and weave new links between the digital and real world, from idea and prototype, to the final installation and on-site assistance…
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Advertising
  • ADVERTISING IS DEAD. LONG LIVE ADVERTISING! We believe in ideas that mirror the true value of your brand. Do you? If you want to create rich experiences, not just stories, then we have to meet. Together we can imagine and produce content that reaches the heart of your target audiences, challenging norms and conventions, and deliver value for your brand, product and services. Basically, you have to be where your customer is. The internet revolutionised the way we communicate. Its two-way channels give new powers to your target audiences, in expressing their views, and talking back. So like all brands, you have to constantly re-evaluate your advertising and marketing or loose relevance. But there is a silver lining. We can leverage its power for you, making your brands and ideas shine. Let’s re-invent your advertising, create impact and move your audiences, with powerful messages in the channels they frequent. Join us and work together with a balanced mix of digital natives, communication and ‘traditional’ advertising experts. They’ll support you at all stages of your advertising journeys: - finding and winning new customers - managing customer relationships - forging lasting loyalty through multi-channel platforms You can draw on a fine team of wise old hands and raw young advertising talents, an abundant pool of digital and multi-media experts, to deliver you intelligent multi-channel communication solutions: • An all-encompassing strategy, • CRM platform, • Audiovisual production, • Social media management, • Above-the-line mass media campaigns, • Digital activation, • Point of sale tools (traditional and digital) In short... If you believe in real relationships with your agency and your customers, we have to talk. We’ll make the coffee, you bring the cookies. Or vice versa.
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Previous Works

Check the latest works made for our clients
31 work(s) uploaded
  • Your energy and heating remote control

    Your energy and heating remote control

    June 2016
    June 2016

    Your energy and heating remote control

    Full control of your energy consumption, at your finger tips!

    The brief: make a remote control for easy energy management

    The brief: Develop a mobile app for iOS and Android to remotely control Engie Electrabel's Smart Energy tools, in the spirit of top technology and smart services for the consumers... 

    User centred design & delivery

    Engie's Smart Energy is a tool for customers to manage their energy consumption, by measuring and controlling their home appliances and heating systems via the web.

    An energy consumption-limiting tool sold by an energy supplier is really something to admire. So we had to match the gesture and commit to deliver for everyone - iOS and Android - right from the start.

    Energy remote control

    The app simply is an incredible usability success for an incredibly useful tool! 

    The app allows users to remotely control any appliance in their home connected to the special 'SMART ENERGY PLUG', as well as the thermostat of the heating system. We also created a way for users to configure their preferences for holidays, weekends, etc. as a lifestyle pre-set.

    Unique interface design

    Smart energy requires a smart interface. We designed a totally unique, intuitive and well, just cool interface (for mobile apps) for the energy controls: it mimics the dial on a thermostat.

    In terms of user experience? It's pure genius. You really understand you're controlling your heating, and in real time!

    Developed for iOS and Android

    Although we recommend in some cases a phased development approach for different platforms, time was of the essence. So we adopted a simultaneous development schedule for both iOS and Android.

    For this project we opted for a fully 'native' development approach, using the best of iOS & Android SDK.

    Mobile App
    RITUALS E-store: Your Rituals Start Here

    RITUALS E-store: Your Rituals Start Here

    March 2016
    March 2016

    RITUALS E-store: Your Rituals Start Here

    Your rituals start online

    Emakina created a new e-commerce platform for the cosmetics store, giving visitors from all over the world the impression that they were actually in the boutique. The platform inspires RITUALS fans all over the world, and they can easily purchase their favourite products from their desktop, mobile or tablet.

    By taking care of oneself with the RITUALS collections, mundane daily routines are turned moments of pleasure.

    On the website visitors can discover the story behind each collection, the tradition, wisdom and legends. Then they can order the whole package or individual products from the collection.

    Small things, big pleasures

    Looking for inspiration  for a gift? Then the RITUALS site is just the place for you. You can find small presents with maximum impact, or great gifts for make a real impression.

         - The webshop has over 600 products available, ranging from body and skin care to makeup, clothing, scented candles and tea.

         - The site is available in 3 languages reaching 16 countries

         - The platform is expanded acrtoss and beyond Europe.

    3 Main Challenges

    1. The Story The platform had to tell the RITUALS story, while meeting the requirements of all the stakeholders: the marketing team, business analysts, content & product managers, developers & designers. 

    2. Admin, finance, legal

    An international e-commerce platform has to be not merely multi-multilingual but also take account of each country's payment methods, product information laws etc.

    3. A flowing user experience

    The e-commerce platform needs to accommodate the numerous different possible user paths - all optimised according to the flow of individual customers.

    Technology

    The e-commerce platform is developed based on Demandware. This is a scalable e-commerce platform, that can support multiple channels and brands simultaneously, an ideal middleware package for large companies. Online developments are such that retail software can be adapted quickly and accurately, while guaranteeing data security. Demandware provides excellent and the flexibility to achieve this goal.

    Performance

    Real work begins after the building of a web platform.

    This is why Emakina's Perform team helps RITUALS optimizing its e-commerce platform. Each website is built on the knowledge learnt from past experiences.

    It is our duty to ensure that this approach provides maximum ROI for RITUALS.

    Here's how we do that:

    Reporting & Analyses: analysing and reporting are the main parts of all activities that we implement.

    This is how we understand what happens on a web platform and how behaviours vary between different subgroups of visitors.

    Through regular analysis and reporting of statistics, we are able to evaluate traffic acquisition and site performance and fine-tune the user experiences.

    E-commerce
    #Act4Work

    #Act4Work

    June 2016
    June 2016

    #Act4Work

    Actiris  #Act4Work: graffiti and rap boost hope for unemployed Brussels youngsters

    Actiris is a public service in the Brussels region. Its mission is to bring together and help people looking for work and employers offering positions to fill in. Emakina joins the organisation’s dynamism in fighting for diversity and against discrimination, and changing the ‘No future’ mindset of many young people.

    THE CHALLENGE

    Reaching the target audience of the campaign is a real challenge.

    Unemployed people in Brussels age 18 to 25 often have abandoned efforts to find a job. But they also reject all support from official institutions and communicate outside ‘mainstream’ channels. So the tone of voice had to be just right, to address the youths using their own codes, and in a style and context they would accept and embrace.

    Not Actiris, but two respected street artist, Steve Locatelli and rapper V.I.K took center stage. They both gained high street credibility and their message for a better future hits home, in their own voice, without speaking from ‘up high’. Through their art, they invite the unemployed young people to join in and break the spiral of low self esteem and disappointment.

    THE CONCEPT: A 2 PHASE CAMPAIGN

    The campaign, signed #Act4Work (and not Actiris) rolled out in two parts. First, large posters appeared throughout the city in shades of gray with only the words "No work, no future". This shock teaser drew attention to the campaign, and was stressed with videos, Facebook posts, digital activations and other banners.

    A few days later, the first ‘somber’ image was replaced by a colorful new version where the negatove tone was replaced by #Act4Change. The campaign heated up, with the new video of Steve Locatelli shared on Spotify, Skynet, Youtube, and Facebook. We see the artist creating two giant banners, on the music and lyrics of rapper V.I.K.

    The campaign combined many channels that touched the target:

    - Above-the-line (print and digital bus shelters, mobile displays in Brussels); - Bannering of the video;

    - Social media (Facebook, Instagram, Youtube etc.);

    - A workshop in Actiris to optimize the content and conversation;

    - Below-the-line (POS, display and folder);

    - Event : young people with a positive Actiris experience meet other job seekers to show Actiris ‘works’;

    - Mobile website Act4work.brussels, encouraging contact with Actiris;

    - A direct free line for calls on  0800 35 123, and text messaging to 8889.

    Gregor Chapelle, General Manager at Actiris: 

    "Job seekers often have no hope for their job search. We also see that many young people, because of the removal of allowances, can not see the interest to register with Actiris. This Act4Work campaign shows that there are solutions and services which exist to support them in finding employment. "

    Advertising
    Digital partner, boosting online sales

    Digital partner, boosting online sales

    June 2016
    June 2016

    Digital partner, boosting online sales

    A LONG TIME PARTNERSHIP

    As digital partner of Brussels Airlines for over a decade, we worked intimately with them on the conception, architecture and design of their website and online booking platform.

    The stakes were high: an increasing proportion of total sales is generated via online channels. Also, the complexity of the challenge was challenging, with content in 11 languages and reach in over  50 countries... 

    USABILITY

    After a several rounds of user experience analysis and testing, we arrived at the "Belgium's most user-friendly website" accolade from the Usability Award.

    Our approach focused on the service to the traveller,  taking into account the logical steps of the customer's journey.  So we integrated content from several sources in an intuitive platform.

    INSPIRATION

    Visitors receive travel inspiration from destination tips and visibility of all flight promotions at a glance. Novelties include a weather forecast for the next seven days on destination pages, as well as extensive information about the destinations and local airports, all in one place.

    TRIDION

    Leveraging Tridion, the team succeeded in integrating vast amounts of information and activity, and deliver content in many different languages in an intuitive and fast experience, on any device.

    EXCELLENT USER FEEDBACK

    "We're happy that the fresh, clean design and simplicity reflect our service-minded and transparent attitude. And it was exciting to see that so many people in our organisation intensely participated in the beta testing.

    As a result, the site has become a great window for our company, supported by a strong internal buy-in and great collaboration."

    Xavier Lagardère

    Vice President Online Retail & Distribution of Brussels Airlines

    Website Creation
    BIC Lighters: 'Bicalizing' a Facebook fan base

    BIC Lighters: 'Bicalizing' a Facebook fan base

    March 2016
    March 2016

    BIC Lighters: 'Bicalizing' a Facebook fan base

    Disposable lighters are among the products of common use with the least emotional link...  

    How then could we get attention for BIC's lighters?

    Simple. We associated the product with the biggest mass cultural references and society events.

    We totally Bicalized the brand via their Facebook page. We've bicalized pop and hip hop stars, we've bicalized movie stars, and fun events and public holidays... we've Bicalized the whole world!

    With fun puns and fresh designs, we've activated a community with major impact...

    In only 2 months...

    ·      + 9 million people reached,

    ·      + 90,000 likes

    ·      + 10,000 new Facebook fans

    (Approved by Brad Bic, Flamgelina jolie, Flames Bond and Bicney Spears!)

    Advertising
    Top service, at the right time and place

    Top service, at the right time and place

    October 2016
    October 2016

    Top service, at the right time and place

     Luxury shopping at de Bijenkorf

     Shopping at de Bijenkorf is quite the experience. Constantly reinventing the boundaries of hospitality, de Bijenkorf puts relevant personal attention towards their customers first. To visit Netherlands' number one luxury warehouse, is to be familiar with its excellent service.

      1 up

     Emakina was challenged to technologically enhance this personal and deluxe shopping experience. The premise was interesting: de Bijenkorf's mobile app, which we developed as well, was already downloaded more than 800.000 times. Also, iBeacons were present at all stores and Apple had just introduced their brand new watchOS 2. How could we apply these ingredients to create a highly visible and relevant service for de Bijenkorf Members?

     We organized a hackathon

     To explore the possibilities, we organized a hackathon together with de Bijenkorf. In just one afternoon we developed a promising prototype using de Bijenkorf Member's loyalty points, the existing app and the iBeacons. The successful prototype was then used as a blueprint in further development of the Apple Watch app.

     A warm digital welcome

     The pleasant surprise of good service – it's a feeling. The Apple Watch app that we made recognizes and welcomes Privilege Members of de Bijenkorf upon entry. The app shows at a glance how many loyalty points you have available to spend and, in a quick tap, how you can put those loyalty points to use on the spot.

     Using the small UI to its advantage

     The Apple Watch app makes clever use of Apple Watch's minimalistic user interface, which is extremely suitable for small nuggets of relevant, timely information. To achieve this, existing watchOS 2 features like Glance, Notifications and Watch Connectivity are optimally used. And, making it more interesting from a developer's point of view, the app was fully developed in the new programming language of watchOS 2 and Swift 2, which is why the Apple Watch app works independently from the mobile app.

     The results speak for themselves

     Customers that use de Bijenkorf’s Apple Watch app have a higher customer satisfaction rating. More specific: Members who use the Apple Watch app in combination with de Bijenkorf's smartphone app spend considerably more during their visit than Privilege Members who only have the smartphone app. And what's more, de Bijenkorf once again succeeds to provide the best possible service – and their Members love it.

    E-commerce
    The Empty Nest Syndrome Campaign

    The Empty Nest Syndrome Campaign

    June 2016
    June 2016

    The Empty Nest Syndrome Campaign

    Empty–nest syndrome

    noun  - emp·ty–nest syndrome \ˈem(p)-tē-ˈnest-\: a feeling of prolonged sadness, loss, or emptiness that is often experienced by a parent whose children have grown up and moved away from home.

    MY WAY: OPENING UP CAR DOORS FOR STUDENTS

    With summer approaching, a whole new flock of young birds is preparing to fly off to college or universitiy, leaving their parents suddenly in an empty nest.

    My Way, a major player in second hand cars in Belgium, joined forces with Emakina/Communication to examine this form of parental blues and create a new campaign for their brand.

    The team launched an original campaign, attacking the issue with a dose of humor, and serious research executed by Emakina/Insights to back it up.

    Besides PR efforts, the action includes activities on social networks, a mini site and a striking video in Dutch and French, showing parents who react strangely after their son left home…

    The survey conducted by Emakina/Insights clearly indicated that no less than one in three parents is afraid to be abandoned when their offspring leaves home to study.

    => 15% of parents consider offering a car for their child when it begins its studies away from home.

    => 85% of parents is worried about all that could happen on campus.

    => Alcohol and drug problems concerned over 1 parent in 3 while fears of less healthy food habits on campus stressed 11%.

    My Way offers the win-win solution

    During their children’s studies, especially during exams, parents are often asked to play cab driver, creating multiple frustrations.

    Gerda Vermeir, Marketing Manager at My Way sums it up: 

    “We believe parents are increasingly inclined to offer their children a car. And second hand vehicles are a clever option, since you do no necessarily have to spend a lot of money.

    As a result, students win the freedom and mobility they seek while parents can quietly keep their children at home a little longer.”

    Advertising
    A dynamic mobile website for the leading union

    A dynamic mobile website for the leading union

    June 2016
    June 2016

    A dynamic mobile website for the leading union

    Emakina creates mobile website for leading ACV-CSC Union

    ACV-CSC, Belgium’s number one trade union, asked Emakina to streamline its web communication and improve its digital contact with all stakeholders.

    This complex job, executed using SDL Tridion, makes for a fine web building case story.  The new ACV-CSC website successfully unites the interests and content of no less than 38 very independent federations, who now address all stakeholders with one united and coherent voice.

    To really serve and mobilise people today, you need to be a leader in mobile communication as well. So Emakina also created a first-class mobile version of the platform.

    Now the audience can check news, background information and plenty of pages with valuable tailor made work related content via any handheld device.

    The screens have a fresh and clean look, are easy to navigate at a touch, perfectly integrating photo and video material for a rich and very user friendly experience.

    Besides the general portal, the mobile website version also gives secured access to the union’s 1.7 million members, over 80,000 activists and 2,750 full time staff.

    This way, they are online and on target at work, connected with their allied labour forces, at work, on site, on the road, in the meeting or board room, or at home, with fast and accurate content on labour affairs and activities. An important feature for members is the immediate contact with their union office, for more direct interaction and support.

    This mobile development is part of Emakina’s on-going collaboration with ACV-CSC. And there is more to come, that will further confirm this union online as a personal and efficient partner, delivering first-class integrated labour services and support.

    Mobile App
    BARILLA: stars cooking in your kitchen

    BARILLA: stars cooking in your kitchen

    March 2016
    March 2016

    BARILLA: stars cooking in your kitchen

    The world renowned pasta distributor Barilla was seeking to increase its  presence in the Belgian market, especially in Flanders where it was not  the first pasta brand that comes to mind.

    Advertising
    BIC 4 Colours: boosting sales of a great ballpoint

    BIC 4 Colours: boosting sales of a great ballpoint

    June 2016
    June 2016

    BIC 4 Colours: boosting sales of a great ballpoint

    Take a look inInside the BIC 4 Coulours pen...

    Bic 4 Colours?

    Created in 1969, it needs no introduction, although its success is mainly... French!

    This is why Bic wanted to turn it into a European bestseller -  this was the challenge for the campaign: targeting its aficionados but also, and above all, reaching new audiences in 15 countries!

    Designed 4 you

    Another project for BIC ballpoints,  is Designed 4 You, an annual design competition open to all.

    The best design, chosen from amongst 32 contestants, is ultimately produced by BIC, and so millions of copies will hit the shelves!

    The competition was created, implemented and now supervised daily by Emakina.

    It generates massive conversation on Facebook and boost the sales of a basic product, turning it into a memorable and respected item...

    Advertising
    Uniting a complex web of interests

    Uniting a complex web of interests

    June 2016
    June 2016

    Uniting a complex web of interests

    ACV - CSC: a strong digital presence for Belgium's leading  union

    Strategy, User Experience, Web Building, digital support, CMS

    ACV - CSC: Belgium's number one union

    Belgium is one of the most highly unionised countries in the world, with 54 out 100 employees signed up to a Trade Union. ACV-CSC is by far the largest Trade Union, with over 1.7 million members.

    Central to its success is the relationship between their 2,750 full time staff, and the more than 80,000 activists, operating on the ground in organisations, regions, and local communities across the country.

    The challenge: align needs, unite voices

    The ACV-CSC websites were in need of a complete re-think.

    But with such a complex structure, composed of 38 very independent federations (either sectoral or regional), aligning needs, requirements and wishes across all key players would be essential to a successful outcome.

    Moreover, the information architecture challenge was enormous, with so much content, of different types, to be re-purposed and presented to different users in a multitude of contexts.

    The solution: an information-rich service oriented portal using Tridion CMS

    Following the decision to have single and homogenous front-end interfaces, encasing the specific websites for all activities, services and professional divisions, we got to work.

    In the design and usability we had to develop a coherent feel and logic, that would ensure that all users, from political stakeholders to graduates, pensioners and blue collar workers, could understand and navigate with ease and comfort.

    We developed a substantial information-rich and service oriented site, using a Tridion CMS, enabling the sharing of content across multiple sites - all 'owned', managed and updated by different entities.

    The real success is the connecting of multiple different audiences with a multitude of different information types.

    The website incorporates varied content types, integrating news, video, opinion, factual information and documentation with Facebook and Twitter updates seamlessly.

    Encouraging users to login (using e-id tools) allows visitors to benefit from more relevant content.

    Emakina has been working with ACV-CSC since 2013, helping to redefine and implement the organization's online presence. Through careful stakeholder consultation and close involvement with ACV-CSC IT departments, the end result is a successful example of the engaged and combative style of the organisation at the centre of Belgium's social protection landscape.

    Website Creation
    Full digital relaunch of coach company

    Full digital relaunch of coach company

    June 2016
    June 2016

    Full digital relaunch of coach company

    " In the name of the entire OUIBUS team, I thank the whole Emakina team involved in the project. You all gave us an exemplary commitment. The transition was a real success. It went so well, we are almost considering another name change next year!"

     Maxime Morelli,  e-commerce manager @ SNCF Ouibus

    Brand Experiences - Campaign - Hosting Solutions - Information Architecture - Social Media - User Experience -  Web Building

    In only 2 months, we relaunched idBUS as OUIBUS, adding a vast amount of destinations to the online portfolio, while boosting its SEO position and market leadership. With mobile as a key for the target audience, the content was also optimised for the 'on the go' traveller.

    THE CHALLENGE: MAKE THE OUIBUS BRAND TRANSITION WORK ONLINE

    To  be in line with its massive increase in destinations,  iDBU,S the long distance European coach company of the French railways SNCF, was renamed to OUIBUS.

    Emakina has been the digital partner from the very beginning and launch of the iDBUS service in 2012. So we were keen to make its transformation and transition to the new brand online into a success.

    80% of iDBUS customers book their trip online. So retention of the iDBUS online customer base and top search rankings was key.

    Our development of a strong iDBUS digital platform with successful online campaigns, ensured that the growth in digital sales was rapid. The re-launch took place with a tight deadline of 2 months and had to be executed in total secrecy!

    Our task was to re-design and re-dynamise all online communication materials, according to new OUIBUS guidelines.

    We updated the site in 6 languages and created a series of banners and a new newsletter to spread the good news.

    Website update : Complete update of website, 6 languages with new features to showcase destinations, and make search fast and fluent.

    SEO: Maintain high visibility of iDBUS - and make the conversion into a OUIBUS success. Behind  the scenes, Emakina's SEO teams were hard at work guaranteeing that the hard-earned strong visibility and 'findability' of the existing brand was maintained. We optimised the navigation with a sound information architecture, and our user testing verified the strong SEO placement of the new brand name and all the new destinations.

    The interactive map: In  response to the liberalisation of the French coach travel market, the SNCF added 170 new destinations in France. To facilitate destination searches, we created an interactive map, as an ideal tool to visualise all the journeys, and present the new destinations. 

    Scrum: Thanks to an efficient Scrum method with 15 day sprints, we managed a tight turnaround, in top secret conditions.

    A PERFECT TRANSITION

    + Thanks to our high quality managed services, the Emakina/Operation team ensured high grade infrastructure services.

    + Our infrastructure architects delivered a complete detailed transition plan to be ready to face all possible evolution scenarios.

    + The migration to the new platform was achieved with zero downtime.

    + The new infrastructure sustained the 13000 simultaneous users visiting the new website at the time of launch. During the preparation phase, extensive load and security tests against the new website helpend to  optimize efficiency.

    + Top issue management: with the help of our partner Newrelic, the Operations team is sure to be able to react to issues before it's too late.

    Website Creation
    'Enter the Legend' spark plug campaign

    'Enter the Legend' spark plug campaign

    June 2016
    June 2016

    'Enter the Legend' spark plug campaign

    “Enter The Legend”:  giving BERU a bright spark!

    BERU, a Federal Mogul company, has a 40% global share in the in glow plug market. It reaches the after-market only through distributors and wholesalers/retailers, without direct contact with installers or do-it-yourselfers.

    For many years, the B2B organisation ran a European campaign to its dealers, so car users would replace their glow plugs before winter.

    For the first time, they wanted to reach their end users directly, in a two step operation together with their key dealers.

    A creative campaign, with a central high performance digital engine (using Selligent) was combined with a legally fine-tuned agreement, defining customer data rights and ownership, respecting local legislation in all markets.

    “Enter the Legend” was born, a 4-month contest, bringing the mythical Italian ‘Mille Miglia’ race to life for over 5,000 installers and 15 distributors in 9 countries.

    The quiz with four monthly stages and fun awards associated BERU with the race’s heroes and the Steve McQueen film star era. Striking visuals and designs and targeted messages boosted retailer participation, creating a BERU team spirit, while reflecting the authenticity and premium value of the brand.

    Sparkling promotion, in style

    BERU achieved intensive premium brand exposure, with monthly winners and - as a climax - one installer who participated in all 4 rounds received a VIP participation in the real ‘Mille Miglia’.

    All activity was centrally orchestrated, involving the 15 distributors in every step. They promoted the contest, combined with a distributor-specific discount promotion.

    The promotion allowed maximum wholesaler participation and localization.

    Via a tailor-made platform distributors produced co-branded BERU-distributor material for their after-market: tailor-made digital activation tools, online bannering, classy emails, co-branded micro-sites and POS posters and flyers.

    Join the ride, enter the legend

    Installers participated via their distributor’s invitation email. They were also attracted through online bannering, distributor web-ads, a video and off-line material.

    They registered on the localized distributor’s microsite, ensuring opt-in for future communication. The email cycle invited them to return for the consecutive quiz, announcing monthly winners. The contest activated and recruited new contacts, re-injecting them into the distribution sales network.

    BERU’s inspirational contest boosted 15 retailers’ participation in 9 countries, bringing them closer to the brand while reflecting its authenticity and premium value.

    The “Enter The Legend” campaign brought BERU closer to its end-users and created pull demand, while remaining intimate with the distributors by empowering them.

    The team achieved all goals in a for the sector unique way, respecting and reinforcing the privileged relationship between the dealers and their clients.

    BERU united 15 retailers in 9 countries on 1 platform, boosting its authenticity and top value:

    * 5,880 personalized emails

    * 4,544 quiz participants

    * 47% opt-in for future communications

    * 66% view rates

    * 88% click-to-open on re-launch emails

    * 50% participated in the next rounds, far beyond the 20% target

    The campaign was such a success, that it received a second edition, under the title 'Live the Legend', with once more a full mix of video, banners, flyers, posters, support...

    Advertising
    Ladbrokes - hair-cuttingly exciting

    Ladbrokes - hair-cuttingly exciting

    March 2016
    March 2016

    Ladbrokes - hair-cuttingly exciting

    The gaming leader owns Belgium’s top site for online sports betting, casino games online, poker rooms and live in-play bets. It approached Emakina to come up with a strategy and campaign to support its online casino games (and a series of other topics as well).

    Emakina brings across the message in a fun setting, illustrating the excitement of playing together.

    The team came up with an original idea to show that the fun becomes haircuttingly exciting...

    In the video produced by Emakina, friends in an apartment watch a match on TV and their team scores. They jump for joy and shout enthousiastically… cutting their hair to their scalp in the process.

    The campaign also had print and online elements added to the mix, and showed excellent results...

    Advertising
    Global Education NGO website, design and creation

    Global Education NGO website, design and creation

    June 2016
    June 2016

    Global Education NGO website, design and creation

    http://educationaboveall.org/

    EMPOWER CHILDREN THROUGH EDUCATION

    Education Above All (EAA), is a global initiative of Qatar's HH Sheikha Moza bint Nasser, to support progress and development through education funding for poorer societies.

    With a strong focus on usability, smart transitions and call-to-actions we created a smooth and cinematic navigating experience.

    A slick and intelligent architecture reveals the entire narrative behind the EAA, through a single vertical scrolling page. The content is also mapped in the vertical main navigation.

    Two distinct atmospheres create different contexts and emotions for different types of content.

    Through storytelling the website delivers strong content and messages in an effortless, single scrolling page site, combining emotionally charged full screen images and video.

    The informational objective is served via the user-friendly horizontal navigation. Smart and uncluttered, it allows users to find information easily.

    The technical approach is a blend of creativity and advanced technology.

    Sleek transitions support the user while navigating; discrete labels beside the hide-able main-nav signpost the user's location in the site. All made possible by Angular JS and Symfony 2.4, HTML5, CSS3.

     Straight To The Heart

    The site design and architecture naturally lead users to the 3 key content, with attractive, striking images and videos about what is the heart of the EAA.

    The organisation's three programmes are presented with poignant full-screen films, and supplemented with interesting information and related websites.

    Available in both English and Arabic the site is well-adapted to both Western and Middle-eastern audiences. Cleverly, to retain the logic of the horizontal scroll, the entire site is recreated in a mirrored version for a right-left reading audience.

    Of course, the design is fully responsive: visible on PC's, Macs, all other screens, mobile phones and tablets. The mobile device design was totally re-adapted (for the smaller screen) with only all information centralised on one page. It's future-proof, based on rules allowing adaptation of both design and functionality to differ on selected devices.

    - - -

    CONCLUSION

    Our team worked closely together with the Foundation and was in charge of the planning, information architecture, strategy and copywriting, functional and technical analysis, HTML programming and scripting, integration, testing and fine-tuning.

    This fascinating project encompassed the EAA's full mission - from digital representation of the brand to bringing life and attention to the full  scope of the organisation's mission and activities. 

    Website Creation
    Full digital relaunch of coach company

    Full digital relaunch of coach company

    June 2016
    June 2016

    Full digital relaunch of coach company

    Brand Experiences - Campaign - Hosting Solutions - Information Architecture - Social Media - User Experience -  Web Building

    In only 2 months, we relaunched idBUS as OUIBUS, adding a vast amount of destinations to the online portfolio, while boosting its SEO position and market leadership. With mobile as a key for the target audience, the content was optimised for the 'on the go' traveller.

    THE CHALLENGE: MAKE THE OUIBUS BRAND TRANSITION WORK ONLINE

    To be in line with its massive increase in destinations,  iDBU,S the long distance European coach company of the French railways SNCF, was renamed to OUIBUS.

    Emakina has been the digital partner from the very beginning and launch of the iDBUS service in 2012. So we were keen to make its transformation and transition to the new brand online into a success.

    80% of iDBUS customers book their trip online. So retention of the iDBUS online customer base and top search rankings was key.

    Our development of a strong iDBUS digital platform with successful online campaigns, ensured that the growth in digital sales was rapid. The re-launch took place with a tight deadline of 2 months and had to be executed in total secrecy!

    Our task was to re-design and re-dynamise all online communication materials, according to new OUIBUS guidelines.

    We updated the site in 6 languages and created a series of banners and a new newsletter to spread the good news.

    Website update : Complete update of website, 6 languages with new features to showcase destinations, and make search fast and fluent.

    SEO: Maintain high visibility of iDBUS - and make the conversion into a OUIBUS success.

    Behind the scenes, Emakina's SEO teams were hard at work guaranteeing that the hard-earned strong visibility and 'findability' of the existing brand was maintained. We optimised the navigation with a sound information architecture, and our user testing verified the strong SEO placement of the new brand name and all the new destinations.

    The interactive map: In response to the liberalisation of the French coach travel market, the SNCF added 170 new destinations in France. To facilitate destination searches, we created an interactive map, as an ideal tool to visualise all the journeys, and present the new destinations. 

    Scrum: Thanks to an efficient Scrum method with 15 day sprints, we managed a tight turnaround, in top secret conditions.

    A PERFECT TRANSITION

    + Thanks to our high quality managed services, the Emakina/Operation team ensured high grade infrastructure services.

    + Our infrastructure architects delivered a complete detailed transition plan to be ready to face all possible evolution scenarios.

    + The migration to the new platform was achieved with zero downtime.

    + The new infrastructure sustained the 13000 simultaneous users visiting the new website at the time of launch. During the preparation phase, extensive load and security tests against the new website helpend to  optimize efficiency.

    + Top issue management: with the help of our partner Newrelic, the Operations team is sure to be able to react to issues before it's too late.

    " In the name of the entire OUIBUS team, I thank all the Emakina team involved in the project. You all gave us an exemplary commitment. The transition was a real success. It went so well, we are almost considering another name change next year!"

    Maxime Morelli e-commerce manager @ SNCF Ouibus

    Mobile App
    Sitefinity CMS based website

    Sitefinity CMS based website

    June 2016
    June 2016

    Sitefinity CMS based website

    A creative and responsive corporate website using Sitefinity CMS

    Hosting Solutions, Information, Architecture, User Experience, Video, Web Building, Web Design

    THE CHALLENGE: TOUCH CONSUMERS VIA A NEW CORPORATE PLATFORM

    As the largest bank in Belgium, BNP Paribas Fortis supports more than 3.6 million customers, helping them to manage their finances and guide their projects.

    The bank's marketing and digital teams felt it was time for a new corporate website, adapted to changing consumer habits and tastes.

    As long-standing partner, Emakina was invited to create the new up-to-date online look and feel, in line with the dynamic customer relationships of BNP Paribas Fortis, introducing today's visual codes and digital experiences.

    Our challenge: Create a completely new corporate platform (in 3 months), with a fresh and innovative touch, and share the complex content in a light and agile way.

    Of course efficient communication with all target audiences was at the heart of the solution. The website introduces the bank as a true partner for private individuals, families, youth, self-employed, professionals and entrepreneurs. The team translated this idea in a design that makes the content feel clean, lean and friendly.

    Together with the client, Sitefinity CMS was selected for the project.

    This solution offered some important advantages: It is flexible, extremely user friendly, and allows for fast time-to-market within an acceptable budget.

    The team started 'from scratch', developing new concepts, frameworks and a tailor made lay out, using small content blocks for various topics, a balanced use of green, white and shades of grey, combined with carefully selected and retouched photos.

    Even though the pages are light and sober, there is room for all key topics you expect on a corporate website - and then some.

    The secret of our digital master chefs is that they serve you a full meal of bits and bytes, but make each course tasty and easy to digest.

    The pages include background on the bank, its activities, history and art heritage and corporate governance.

    Besides this, you intuitively discover news, corporate values and access to most recent external blog posts. The menu also offers innovations, sponsoring data, investors' information, and access points for different profiles of job hunters.

    Content integration & ecosystem

    The fluent integration of content and links with the whole BNP Fortis Paribas digital ecosystem was a considerable job. The team set up a system allowing one to 'jump' from one website to another without noticing it, while also integrating various social media channels.

    CONCLUSION: MISSION ACCOMPLISHED

    The client was very pleased with the final result.

    The collaboration 'clicked' and as a result the audience can happily click along. The strict timing made it necessary to go the extra mile.

    The dynamic collaboration model with parallel tracks proved to be a challenging but correct choice, leading to results on time and on/ above expectation.

    Website Creation
    Kipa : Boosting  Sales for Turkey's N°1 Retailer

    Kipa : Boosting Sales for Turkey's N°1 Retailer

    March 2016
    March 2016

    Kipa : Boosting Sales for Turkey's N°1 Retailer

    KIPA, Market leader in Turkey

    Kipa is the leading retailer in Turkey with 200 department stores and more than 9.600 employees. The company is owned by Tesco, one of the top three retailers in the world.

    Briefing

    Kipa asked Emakina to create a new digital experience to reach customers in Turkey through a qualified, responsive website for non-food products, sold by the Tesco Kipa stores.

    The strategy: a fluent shopping experience

    Kipadirekt.com is a functional e-commerce website attracting more customers and direct more sales to remote locations. Emakina focused on a strong online marketing strategy, infrastructure and search engine optimization (SEO) techniques.

    The platform is suitable for all platforms,and serves a wider range of products, with supplier integration implemented in categories.

    Structure

    The website offers the best possible user experience, makes it easy to find products, minimizing interrupting purchasing. Emakina designed a user-oriented sitemap, navigation and directions. Besides attractive website design, the mobile design was fine-tuned so users navigate fluently and efficiently on kipadirekt.com.

    Design & Responsiveness

    Kipadirekt.com is clean both in design and usability. A carefully arranged grid, unobtrusive colors and plain texture make the website visually eye-catching. Responsive web design is adapted to the user's behavior and environment based on screen size, platform and orientation.

    Top Magento Technology implementation

    Kipa’s commerce website is developed in Magento. This is a powerful open source E-commerce platform, including lots of custom modules and allowing functionality developments. HTML5 is used intensively to create the fully responsive web site. For high server performance we chose Amazon Cloud web servers.

    Kipadirekt.com complete fulfills the company's requirements and aims.

    The platform was developed in only 10 weeks by Emakina’s team.  Today, Tesco Kipa helps customers online and creates more value by faster shopping experiences, anytime and anywhere. The company reaches more customers, offering a wider product range and improves sales.

    E-commerce
    Jaeger-LeCoultre: Look up to the sky

    Jaeger-LeCoultre: Look up to the sky

    March 2016
    March 2016

    Jaeger-LeCoultre: Look up to the sky

    The Salon Internationale de la Haute Horlogerie is the most important yearly event in the world of high-end watchmakers.

    Invited companies go all-out to be perceived by the professional visitors as the leaders in precision watchmaking.  For the luxury watchmakers Jaeger-LeCoultre, it is a pivotal moment in their business activites.

    We were invited by JLC to design a stand experience that would enhance the brand’s image, by conveying excellence, elegance and modernity, highlighting the Astral theme.

    We combined refined poetic and didactic story telling and high-end motion design animation; with vintage images and sharp geometic shapes for a modern touch and a totally new virtual reality experience.

    The creative idea was to invite visitors to look up tothe sky, where they would be immersed in the vast marvels and mysteries of the universe, while paying tribute to the astral theme... the infinitely big and the infinitely small are united in the timepieces presented at the fair.

    The team created a stunning video and stand design, but also an extraordinary telescope, adapted to house a mobile phone with a special animation app.

    Visitors could gaze through the special digital innovation telescope, emersing them in the milky way, to interact with the stars and discover the watchmaker’s collection.

    Controlled  by a virtual reality application never made before (on an iPhone 6 inside the telescope) a perfect illusion of travel through space and time was created. The movement of the telescope actually changed the 3D experience of the viewer.

    To further immerse the visitors, the film was projected at the centre of the stand, with world class music and voice off.

    The great success at the event insipred the watchmaker to ask for the creation of a twin telescope, exporting it worldwide at events, amazing the world.

    Mobile App
    The Emakina Wingsuit experience: Fly like an eagle

    The Emakina Wingsuit experience: Fly like an eagle

    March 2016
    March 2016

    The Emakina Wingsuit experience: Fly like an eagle

    Emakina’s Wingsuit is one of the team’s more recent phygital projects.

    It combines a hydraulic table (with wings) with an Oculus Rift,  tailor-made digital flight simulation software and impressive visual and sound effects.

    Emakina’s team imagined and created this unbelievable flight experience, to demonstrate the potential of the latest technology. At international events such as the Créa Digital Day in Geneva, it was welcomed by visitors and experts as one of the main attractions.

    Pro Skydiver Jokke Sommer , one of the best skydivers in the world,  tried it out and was enthusiastic: ‘It was not only fun but also very realistic… I could even use it for training!’

    We are helping our clients in various digital projects, bridging the gap between digital know-how and real life. Our world is changing fast and we will see more and more integration of digital in everyday situations. This is becoming our new reality, not only in gaming or leasure, but in every aspect of our lives.

    Mobile App
    A Unique Gaming Experience

    A Unique Gaming Experience

    June 2016
    June 2016

    A Unique Gaming Experience

    AXA - RUGBY : a unique mobile experience beyond the TV screen

    Applications, Information Architecture, Mobile Development, User Experience, Web Building

    As long time partner of Rugby, Axa wished to offer a complete and social game experience to all rugby fans. 

    With a strong focus on team spirit in a social gaming environment, AXA lives up to its positioning and brand values - of engagement, performance and accompaniment.

    AXA chose the best possible partner for this beyond-the-TV experience: Kwarter, the reference platform for second screen gamification.

    Challenge: score for rugby fans on mobile screens

    The goal was to offer users a rich and unique experience and to increase the excitement of the live game with second screen surfing (tablet or smartphone) while watching television.

    Competition between the players is supported by personalised gamification dynamics: the different playing levels of the application allow players to progress and win increasingly interesting prizes.

    Concept: bring the games to lfe on mobile

    Registration is easy and fast, allowing players to use the app immediately.

    The app offers augmented reality around the games, beyond the usual living room experience. The gamification platform generates competition between players, provides a focus with the quizzes and has other challenges on offer.

    Gamification ecosystem

    As soon as they launch the app, players have access to questions, quizzes, predictions for the game and the league, and evolution of the teams. The pressure is on, since each question must be answered in a specific amount of time, while watching the game. Correct answers earn points, that are displayed on the player's profile. 

    Rugby players' moves have to be identified during the game according to actions played. Correct answers earn players badges added to their profile. Accumulated credits can be transformed into gifts, jerseys, signed balls, VIP tickets...

    Design 

    Emakina blended many gamification design techniques to offer an engaging, unique and playful gaming experience.

    Within the gaming environment, the design immerses users in the reality of the pitch.

    Mobile App
    20'' Video Clip... for every moment in a life...

    20'' Video Clip... for every moment in a life...

    June 2016
    June 2016

    20'' Video Clip... for every moment in a life...

    My Way is the official  network of first-class second hand cars of the D‘Ieteren Group. On a permanent basis, it shares some 2,500 vehicles for sale, from Volkswagen cars and vans, to carefully selected top buys of the Audi, Seat and Skoda brands. All proudly carry the My Way quality label, as part of the complete confidence deal.

    As in a perfect marriage, Emakina found the clever balance between the two lovebirds, using stop-motion and animation, to communicate the core message of My Way’s services.

    The music to accompany this happy union was composed and created by our soundscape artists as well, giving the images the perfectly matching upbeat happiness they required.

    The result?

    A video that tells you the typical story of an adolescent driving his first car, meeting the love of his life, marrying her, having children and going to work while his kids drive off in their first My Way vehicles. The happy life boxed in 20 seconds flat!

    Used both in a bannering and a Youtube campaign, the Dutch and French version of the video had excellent view rates.

    The happy snappy clips scored twice as high as the benchmarked 10%!

    Advertising
    A winning banking platform for your financial ID

    A winning banking platform for your financial ID

    June 2016
    June 2016

    A winning banking platform for your financial ID

    www.deutschebank.be

    A WINNING PLATFORM FOR YOUR FINANCIAL ID

     

    Savings accounts largely lost their attractiveness and people need to diversify solutions to make their money grow.  And customers expect more transparency and better advice from their bank. 

    This inspired Deutsche Bank to develop a new strategy aimed at investing clients. Together with its advertising agency, the bank developed a powerful concept:  each person invests based on a specific financial ID.

    As digital agency, we were  asked to build a new web presence, showcasing this Financial ID concept online to make it shine.

    Our team chose a radically new approach, focusing on UX and design optimisation.

    INDIVIDUAL

    Deutsche Bank offers unique people the most appropriate personalised advice. The new platform translates the bank’s ‘Financial ID' concept into online personalized banking solutions, abandoning former savings and investment product-centred strategies.

    It caters to each person’s specific needs, unique profile and personal projects. Via a simple survey, clients and prospects are profiled, establishing their personal financial identity and their goals. Deutsche Bank experts start a dialogue with each client to offer them the best-suited expertise.

    A series of solutions replaces the usual concept of a financial products catalogue. With total cost transparency: clients can compare prices with those of other banks.

    A VISUALLY DIVERSIFIED AND DYNAMIC WEBSITE

    At first glance, the website maybe seems not so different from many others, but the work on digital design appears in every detail, in the page structure and flow, and in subtle animations triggered by scrolling. This works fluently on any platform on any tool, desktop, mobile and tablet.

    The minimalistic and well balanced use of colours, white spaces, pure and simplified images, and always to-the-point content, in direct and clear copy are refreshing, and in full coherence with the bank's identity.

    Every element has been thought out with a mobile approach. And every page offers little surprising ‘extras’, providing a sensation of immersion: icons, videos, animations, transition effects...

    INTUITIVE

    All this was made in a pared-down, functional and modern style, multiplying access points towards specific elements. The site’s structure is clear and intuitive; navigation reduced to its simplest expression, minimizing clicks, keeping visitors in the universe.

    A SOLID ONLINE CORNERSTONE

    The result gives Deutsche Bank’s digital communication a fresh and modern aspect on all platforms. Their website can now be the cornerstone of both its new strategy and its new visual identity.

    We can proudly claim that our work has been a valuable element in forging Deutsche Bank’s digital strategy, allowing for a coherent, strong and modern identity in line with their rock solid Financial ID concept.

     

    Website Creation
    A winning banking platform for your financial ID

    A winning banking platform for your financial ID

    June 2016
    June 2016

    A winning banking platform for your financial ID

    www.deutschebank.be

    A WINNING PLATFORM MATCHING YOUR FINANCIAL IDENTITY

    Savings accounts largely lost their attractiveness and people need to diversify solutions to make their money grow.  Customers expect more transparency and better advice from their bank. 

    This inspired Deutsche Bank to develop a new strategy aimed at investing clients. Together with its advertising agency, the bank developed a powerful concept:  each person invests based on a specific financial ID.

    As digital agency, we were  asked to build a new web presence, showcasing this 'Financial ID' concept online and making it shine.

    Our team chose a radically new approach, focusing on UX and design optimisation.

    INDIVIDUAL

    Deutsche Bank offers unique people the most appropriate personalised advice. The new platform translates the bank’s ‘Financial ID' concept into online personalized banking solutions, abandoning former savings and investment product-centred strategies.

    It caters to each person’s specific needs, unique profile and personal projects. Via a simple survey, clients and prospects are profiled, establishing their personal financial identity and their goals. Deutsche Bank experts start a dialogue with each client to offer them the best-suited expertise.

    A series of solutions replaces the usual concept of a financial products catalogue. With total cost transparency: clients can compare prices with those of other banks.

    A VISUALLY DIVERSIFIED AND DYNAMIC WEBSITE

    At first glance, the website does not seem so different from many others, but the careful work on digital design appears in every detail, in page structure and flow, and in subtle animations triggered by scrolling. This works fluently on any platform on any tool, desktop, mobile and tablet.

    The minimalistic and well balanced use of colours, white spaces, pure and simplified images, and always to-the-point content, in direct and clear copy are refreshing, and in full coherence with the bank's identity.

    Every element has been thought out with a mobile approach. And every page offers little surprising ‘extras’, providing a sensation of immersion: icons, videos, animations, transition effects...

    INTUITIVE

    All this was made in a pared-down, functional and modern style, multiplying access points towards specific elements. The site’s structure is clear and intuitive; navigation reduced to its simplest expression, minimizing clicks, keeping visitors in the universe.

    A SOLID ONLINE CORNERSTONE

    The result gives Deutsche Bank’s digital communication a fresh and modern aspect on all platforms. Their website can now be the cornerstone of both its new strategy and its new visual identity.

    We can proudly claim that our work has been a valuable element in forging Deutsche Bank’s digital strategy, allowing for a coherent, strong and modern identity in line with their rock solid Financial ID concept.

    Website Creation
    BMW i3

    BMW i3

    March 2016
    March 2016

    BMW i3

    The first ever e-commerce platform to order your car directly from the producer

    BMWi developed an independent line for its electric car range, the i3. This was its first model in the range, and BMW asked Emakina to help with launching the car, with a new e-commerce platform.

    A new range, a unique and innovative model, the online shop for the BMW had to be innovative.

    So we developed the first ever e-commerce platform allowing users to order their cars direct from the producer! The platform allows the user to create the BMW i3 of their choice, choosing interiors, colours and wheel rims. Once configured, the user gets a visual on screen of their car.

    It's not everyday you make a 40,000 euros purchase, and certainly not online.

    It is therefore essential that the platform inspires customers' confidence, to avoid losing them during the purchase process.

    Having configured their ideal car, customers can add interesting options, from the Range Extender to the opening panoramic roof. As options are selected, prices are automatically adjusted on the same screen. At the time of order, customers can specify if it's an individual or company purchase and choose to buy, 'elease' or the 'efinance' option.

    On confirmation, the order details are sent directly to the BMW head office and a carmaker will subsequently get in touch.

    The BMWi chat support ensures a smooth customer purchase experience, to answer all questions about the cars, the payment, or other options. Thanks to this, customer questions are generally answered in minutes.

    For those who want a test drive before buying, they can book an appointment online from the site.

    Design with precision and style

    BMW has a well defined brand so it was a real challenge to create an online design consistent with the BMW brand, but emphasising the characteristics specific to the new electric car range.

    So we created a suble combination of the usual visual references and innovative new characteristics for the new BMWi series.

    .NET Technology

    The BMWi online store was built on a .NET platform.

    We undertook some optimisation, to increase performance, including modifying how the pages are built, and adapting the server caching. That's how we guarantee that the purchase of a BMWi occurs with a minimum of disruption, and the page design is optimised for couch-commerce!

    E-commerce
    AUDI A3 Berline dynamic long page scrolling 'No mo

    AUDI A3 Berline dynamic long page scrolling 'No mo

    April 2014
    April 2014

    AUDI A3 Berline dynamic long page scrolling 'No mo

    Launch of Audi’s A3 Berline.

    Website Creation
    Starwood EAME: boosting Internanal Communication

    Starwood EAME: boosting Internanal Communication

    March 2016
    March 2016

    Starwood EAME: boosting Internanal Communication

    Starwood wanted to break the time and energy consuming ‘Email overload’ for its General Managers and Directors.

    All divisional teams at the Brussels office distributed newsletters, using distinct publishing tools, templates and distribution lists. The result? Overlapping content, different frequencies,  various designs, and dropping opening rates.

    Our challenge: streamline and maximize synergy in content and distribution.

    We created one professional template-based newsletter approach, with standardized creation, production, distribution and performance analytics for all divisions.

    The solution consolidated all action, getting the right message to the right audience at the right time, reducing considerably the volume of duplicated content distribution.

    The associate experience was customised, allowing subscription options by frequency, topic and medium. The innovative platform combines the best in web-based, social technology in design, delivery and accessibility for all divisional internal communications.

    Segmentation on team, brand and location served as the basis for the fluent, attractive news platform in Drupal.

    Each division can now feed content for the newsletter efficiently and with better, uniform results. The solution includes full data synchronization between Drupal and Selligent. The newsletter is developed and sent via Selligent tools, with first-class data management and targeting.

    After only two months we surpassed all agreed KPI’s

    ·       20  teams parallel e-mail traffic and Newsletters  was ended and united

    ·      500 separate wide-audience e-mails and Newsletters were economized

    ·      +99% Newsletter e-mail opening rate

    ·      50% organic growth of the reader’s base

    ·      4.000 platform visits, with 6 minutes average time spent

    ·      40% visits through mobile (with on the fly and fluent consultations)

    ·      Major  time economy for both senders and recipients,

    ·      Better insights in key topics across divisions and multiple target audiences

    Website Creation
    FIVB: Volleyball's global digital ecosystem

    FIVB: Volleyball's global digital ecosystem

    March 2016
    March 2016

    FIVB: Volleyball's global digital ecosystem

    The FIVB is the governing body for all forms of Volleyball on a global level. Working closely with national federations and private enterprises,it aims to develop Volleyball as a major world media and entertainment sport through world-class planning and organisation of competitions, marketing and development activities.

    Our challenge: create a unique live volleyball experience for sports fans around the world!

    We combined live elements with maximum participation with exciting user experiences:

    Live scoring & comments

    From anywhere, for the first time volleyball fans could feel the game on their mobile, follow the score with comments but also enriched with stats, photos and also videos. This saw an impressive increase in fan engagement and interaction.

    Live Stats & Photos

    And the technically, most challenging part, "Live updates" delivered through interaction with custom built systems keep the fans updated ' up to the minute'. We designed different interfaces and features to enable fans and technical staff to follow and feedback the game in real time. 

    Exciting  UX Experience & UX Design  

    Fans across the globe could access all desired content by team, match, timing, country... or just browse.

    Emakina's team created two similar championship websites, for men and women's competitions, in English and local (host country) languages .

    The visitors discovered all background and latest information on players, matches, host countries, the game, as well as press kits, ticketing details and more.

    This was the start of more joint projects, and the real beginning of a  global FIVB ecosystem, connecting mobile and online with ream-live coverage and audience participation!

    Mobile App
    The Blackmail Banners Campaign

    The Blackmail Banners Campaign

    June 2016
    June 2016

    The Blackmail Banners Campaign

    THE CONTEXT

    My Way is a main player in Belgium's second hand car sales. When young people grow up and prepare to leave home, they often want a car.  But they need their parents to help pay for their wheels... 

    OBJECTIVES

    1) Make the car topic accessible for parents and students

    2) Raise brand awareness for the brand

    3) Start a (public) debate

    But how do you start the conversation between these two very different target groups?

    Using Google DoubleClick in a way never done before, classic threats were translated into inescapable 100% personalised one-to-one online banners, boosting conversation and visits to the client's car website.

    STRATEGY

    Young adults seem to have one purpose in life: getting their parents to do what they want. We brought this insight to life for second hand dealer cars My Way. We translated this classic ‘begging’ into a fun, inescapable online blackmailing. 

    The flow of the campaign focused on ‘playing a trick' on the parents, and make the young people play along, by selecting the threat of their choice and allowing My Way to ‘convince’ their mom or dad.

    IMPLEMENTATION

    Students had a choice between 5 threats to black(E)mail their parents, ...

    If I don’t get a car I’ll …

    • Change the WiFi password • Make sushi from the goldfish • Put a red sock in the white laundry • Get a piercing in my nose or navel • Wash the toilet with your toothbrush

    The art direction and tone of voice reached both target groups.

    The campaign expanded the idea through many channels, from banners, social media, a video, Facebook, to PR, a mini website, personalised emails. Using Google Doubleclick in a way never done before we delivered coockie-based personalised 1-to-1 retargeting banners on the parent's computer.

    Parents saw the fun E-blackmail, and how they could fix it... Only clicking on the banner to visit MyWay would stop the retargeting. This made the click rate go up and made parents and kids discuss the action and the real topic: buy a car!

    MISCHIEF MANAGED

    We created massive awareness and conversation and boosted platform visits:

    + 30.000 unique visitors tothe campaign website

    + 35.000 targeted visitors to the myway.be car dealer platform

    + 550.000 Facebook reach

    + 2.500.00 contacts reached via free media coverage

    Advertising
    The world’s 1st crowdsourced singing voice app

    The world’s 1st crowdsourced singing voice app

    June 2016
    June 2016

    The world’s 1st crowdsourced singing voice app

     TELE 2 SONG CONTEST APP:

    The world's first crowdsourced singing voice app

    Applications, Content Platform, Hosting Solutions, Mobile Development, User Experience, Web Building, Digital support

    A European mobile sing along experience

    Tele2, the Official Mobile Operator of the 2016 Eurovision Song Contest launched 'The Sound of Europe', the world's first crowdsourced singing voice, calling for openness and love for all.

    For the 60th Eurovision Song Contest Tele2 (as official mobile sponsor of the event) launched "The Sound of Europe" to unite people across the world via one song - and their mobile phones.

    The concept of Edelman Deportivo was developed by Emakina into a powerful web, iPhone and Android experience. The Eurovision Broadcasting Union promoted the app, with TV ads and a teaser film. Facebook ads also boosted participation from mobile singers everywhere.

    Emakina created the campaign's website thesoundofeurope.com.

    Here the idea was presented, along with the video introducing the song and its lyrics. Banners lead to the fast download on the App or Play Store. The website also featured the result of all mobile singers together; each adding a new voice to the giant choir called Europe.

    A mobile Karaoké app to record your song version

    Emakina created native applications for iPhone and Android. After logging in and confirming your location, you could listen to the song and learn the words with the fun Karaoké animation. Then you were ready to record the chorus or the whole song. Your phone's front camera filmed the action, and the app saved your video on your phone. With the sound edit function, you could add effects like reverb and delay.

    A full-harmony user experience

    Fonts, sizes, colour codes, and the whole visual style matched the Tele2 campaign.

    The app's fun factor, its user friendliness and the overall feeling of being part of a massive community, perfectly matched Europe's main musical media event's spirit.

    The campaign website and the app worked like a charm, uniting singers from Lisbon to Moscow, from Reykjavik to Nicosia!

    The campaign gave TELE 2 excellent international exposure and high participation levels in several countries, especially in the clients's market Sweden, where the 2016 song competition took place.

    Mobile App
    A new website for a growing family brewery

    A new website for a growing family brewery

    June 2016
    June 2016

    A new website for a growing family brewery

    www.lindemans.be

    Digital extension of the Lindemans’ expansion

    With the opening of its new site in Belgium’s Vlezenbeek, Lindemans Lambic brewery doubled its beer-making capacity to 170,000 hl/  year.

    To accompany this major change, Emakina proposed a new baseline: “Crafted by wind, brewed through generations.”

    The wind carries microflora from wild yeasts, specific to the region and the  brewery, to the beer in production, making the brew ferment spontaneously. 

    Lindemans is a real family, the sixth generation of independent family Lambic brewers since 1822. This idea also underlines the unique know-how cultivated by the clan over nearly 200 years.

    The slogan was the start and guiding concept for the digital transformation of Lindemans.

    A stylish new website in five languages, including Chinese, shows off the company’s combination of tradition and modernity, family roots and openness to the world. It confirms and strenghtens the Lindemans brand and supports the increasing international demand.

    Emakina in the meantime has become a partner of Lindemans in a broad scope of communication efforts, including advertising, branding, event support and social media.

    “ The new website is an extension of our expansion. Emakina has demonstrated how flexible it is with digital media. We are very satisfied with the support it provides in terms of corporate communications, including visual communication and brand activation events. ”

     - Guillaume Vandooren – Marketing Manager, Lindemans -

    Website Creation

Clients’ reviews

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    Brice Le Blévennec  4 years ago

    CEO at Emakina
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    Mathieu Van de Velde  4 years ago

    Account Manager at The Reference & Business Development Manager at Emakina Perform
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    Tanguy Goretti  3 years ago

    Co-Founder & CEO chez Djump at Djump
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    Frederic Marechal  3 years ago

    Leading International Digital Transformation Programs at Emakina
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    Catherine Schadeck  3 years ago

    Head of New Business at Emakina
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    Luc Malcorps  2 years ago

    Director of Media Relations at Emakina
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    Maxime de Visscher  2 years ago

    Strategist and Information Technology Consultant at Emakina at Emakina
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    Denis Jouniaux  2 years ago

    Sales Manager
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    Christophe Heerinckx  2 years ago

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