BRANDLAB

Agency expert in Branding & Positioning, Graphic Design.

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Go for a different approach   !

Brandlab is an international team of brand developers guiding companies in the creation of strong brands from strategy through to implementation via our Brandlab tools: Brand DNA & Brand Imagineering.

For each assignment we create a tailor-made team. The only selection criterion is getting the best people to produce the best work. Different from most agencies, we work on an internet based platform. We meet on a regular basis, daily video meetings are used to exchange ideas, discuss and judge proposals. Doing so we combine international professionalism with efficiency and reduced cost. We think you will appreciate all three.

You can rely on us 

We cover market and trend analysis, strategic recommendations, and a wide range of creative brand communication solutions, working with top specialists in the marketplace.

You can rely on us for B2B and B2C  development X strategic brand development X strategic planning X brand architecture X brand naming X corporate identity X graphic design X packaging design X advertising X POS X internal branding X external brand management X ...

Power up your brand

A strong brand tells a story that goes deeper than rational product features. It creates that special relationship that changes your prospects into clients and clients into fans. We help you designing and strengthening your brands, based on a strategic analysis, the Brand DNA. Together with you we create, based on your Brand DNA, a powerful, holistic and unique brand world through Brand Imagineering, activating selected touch points of your brand with the prospect or customer. In doing so, companies we worked for saw their turnover grow with 10% to 36%.

These companies gave us their trust

Beaulieu International Group, United Biscuits, Friesland Campina, Kennemer Vis Group, Vandermaesen, Stichting Marketing, BBDO, Libeert Chocolates, Hamlet, Nikita, Delino, Remo Potatoes, Aveno, The Java Coffee Company, Diraforst, Casashops International, Kidibul, De Lelie, Tops Foods,...

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Branding & Positioning
  • BRAND DNA - BRAND IMAGINEERING The development of your unique Brand DNA is the crucial strategic step towards a strong brand. It is an integral part of the Brandlab working processes. It is a proven strategic tool that defines what your brand(s) should stand for. Objectively. In a competitive field. It visually structures the now and the tomorrow in a work-able process. It helps brand development decisions and later, brand communication efforts to gain on power. In day to day processes it inspires, guides and controls decisions you/we have to make and make them more objective, correct and coherent. The Brand Imagineering methodology has a proven record in all Brandlab implementation processes. Starting from the touch-point approach it maps all areas in which the brand communicates, internally and externally. A simple but objective plotting helps set priorities. The Brand DNA helps create the content. Your unique Brand DNA : - becomes the guide for all brand related decisions - inspires product development, corporate design, brand architecture, media communication, brochure, website and web-shop development, in store actions and design, packaging design, environment design, public relations, events,... - defines your internal and external brand management - offers objective criteria when judging brand related initiatives in B2B ànd B2C - gets everybody in the company, with brand related responsibilities, moving in the right direction - makes your communication more coherent and stronger. See more on www.brandlab.be Read client testimonials : http://brandlab.be/references.aspx
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Graphic Design
  • Packaging design is an underestimates positioning tool. Weight Watchers once presented to a group of 16 people its products. The same recipes were presented once in a Weight Watchers packaging and then in a Le Bon Goût packaging with a more refined look. 75% ! of the respondents judged the Le Bon Goût products to be better. "A better taste", "more finesse", "the chicked is better seasoned",... were their comments, while eating exactly the same products. Innocent (smoothies and fruit juice) launched its fruit juice in a tetra pack. In its second year it reached a turnover of £4m. When Innocent relaunched the juice 3 years later in a carafe-shaped bottle, rather than the carton design, the product reached a turnover of £80m ! in its second year. These cases show how important packaging is, and we got prove of it when we changed Italo Suisse into Tonkeys the original in a complete new packaging, when we re-designed the packaging for Maître Olivier, for Java, for Dira and Casa. In each of these cases sales went up. Have you taken a good look at your packaging design lately ?
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13

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7

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Previous Works

Check the latest works made for our clients
13 work(s) uploaded
  • Why should cheap not be beautiful ?

    Why should cheap not be beautiful ?

    May 2016
    May 2016

    Why should cheap not be beautiful ?

    Packaging design for a £0,75/€1 prepared meal , sold in stores such as Pound Stretcher (GB), Pound Land (GB), 99p Stored (GB), Netto Marken Discount (D).

    We developed a packaging design for 3 pasta meals. Each meal had its own photography, but the architecture  was coherent over all 3.

    Following  the huge sales increase after this re-design, it was rolled out not only in the UK and Germany, but also in Sweden, Norway, Denmark, Finland.

    See more : www.brandlab.be/case-tops-foods.aspx

    Graphic Design
    Sculpting a raw diamond

    Sculpting a raw diamond

    May 2016
    May 2016

    Sculpting a raw diamond

    Packaging design for yogurt and fresh cheese producer De Lelie. The strong graphic design, shown in the photo of the 200g yogurt on fruit, is rolled out over all products over the following years.

    See more : www.brandlab.be/case-de-lelie-aspx

    Graphic Design
    Competitors become strong partners

    Competitors become strong partners

    May 2016
    May 2016

    Competitors become strong partners

    Three, until then competitive companies within the Kennemervis Group will get merged into one company. The Kennemervis Group head office calls us in to develop the new to create company into a strong brand and help them with the internal and external communication.

    After a thorough sector analysis the Brand DNA shapes the strategic basis for all further developments. We create a new name: "Fishpartners", which works internally and externally in a sector where the partnership-idea is almost inexistent.

    All touch points are activated. We design the new logo, define the corporate colors, create the corporate brochure and website, design packaging and exterior signage, all sites get painted in the same corporate colors, all trucks get the new signage,...

    A three day photo documentary with attention for all employees, following them even into their local football fan pub, brings the former competitors together in one motivating interior communication campaign.

    In the following months the quality perception of the new company improves significantly and sets a new standard in the sector.

    See more : www.brandlab.be/case-fishpartners.aspx

    Read what the client says about the work : http://brandlab.be/references.aspx

    Branding & Positioning
    Preparing a brand for the French market

    Preparing a brand for the French market

    May 2016
    May 2016

    Preparing a brand for the French market

    2013, Nikita, producer of snack salads & spreads wants to strengthen its Maître Olivier brand.  The Brandlab market analysis and the development of the unique Maître Olivier Brand DNA set out the lines for a powerful approach.

    First step after the development of the Brand DNA  is simplifying the logo. In step two we work on the packaging together with a senior UK designer. In 3 months a whole new design is rolled out over 4 categories. More than 80 products get a new packaging design, working with several strong brand devices.

    PR, B2B and B2C advertising, presence at shows communicate a coherent message in line with the Brand DNA.

    See more : www.brandlab.be/case-maitre-olivier.aspx

    Read what the client says about the work : http://brandlab.be/references.aspx

    Branding & Positioning
    Creating a strong brand personality

    Creating a strong brand personality

    June 2016
    June 2016

    Creating a strong brand personality

    Dirafrost is a frozen fruit company, active worldwide , having  their own plantations and plants in various regions in the world. The company has Belgian roots with a head office in Herk De Stad. When we get to know the company better with our BrandScape tool and do a market survey, it is clear that the company needs and deserves a more assertive brand personality. And has everything and more to support that.  It will be the core of the Brand DNA we develop.

    Based on the Brand DNA we organize a 1 day work shop with key employees and define together with them action areas and next steps.

    We re-design the logo, keeping all elements and the (for the category very differentiating) color, but giving the bear more character. We also keep the color-code when we  attack packaging design (over65 designs) and graphic design.

    The reactions in the market are positive from day one.

    See more : www.brandlab.be/case-dirafrost.aspx

    Branding & Positioning
    Packaging design for The Java Coffee Company

    Packaging design for The Java Coffee Company

    May 2016
    May 2016

    Packaging design for The Java Coffee Company

    Packaging design as a positioning tool.

    Photo shows some examples of the range, clearly identifying the Java new approach to packaging.

    See more : www.brandlab.be/case-java-aspx

    Graphic Design
    Packaging design for a pickled herring range

    Packaging design for a pickled herring range

    May 2016
    May 2016

    Packaging design for a pickled herring range

    We created the brand name and  finished in total 14 new packaging designs for this brand. It won us a Bronze Award at the Pentawards (a world wide competition in packaging design).

    See more : www.brandlab.be/case-le-fish.aspx

    Graphic Design
    Fine tuning a retail concept

    Fine tuning a retail concept

    May 2016
    May 2016

    Fine tuning a retail concept

    When Mayerline decides to open some 20 extra stores over the next 5 years, it wants to know if the brand is on the right track. Follows a motivational research in which 2 profiles are selected.

    Based on the research results and a market and trends survey we develop the Mayerline Brand DNA. It shows that some touch points need to be looked into.

    We re-design the logo and define the corporate colours, work on environment design with the architects, work on the signage of the shop in shop concept, create a completely new look for the sale communication, propose a direct marketing approach and guidelines for the brochures...

    Next season some sales do a 36% better than the year before. The new approach plays its roll helping to bring the turnover from 16M to 40M over 5 years.

    See more : brandlab.be/case-mayerline.aspx

    Branding & Positioning
    Reboost a forgotten brand

    Reboost a forgotten brand

    May 2016
    May 2016

    Reboost a forgotten brand

    In 2011 Java decides to go back to its roots and to re-boost the Java coffee brand.

    The stakes are high because the brand has lost all of its power over the years due to a lack of attention.

    With the development of the Brand DNA we clearly define the routes to follow in social catering, commercial catering and retail.

    The Brand DNA helps us develop : brand architecture, graphic design, corporate colors, packaging design, display design, sales support materials, B2B and B2C advertising, brochure design, life style design, retail activation, web design,...

    One year later the brand has found a new elan, its position in food service and horeca keeps getting stronger, it can be found at major retailers and has a flourishing web shop.

    °2014 consumer research confirms that the approach is working. In various quality perception measurements, Java does better than the major brands in the market.

    See more on www.brandlab.be/case-java.aspx

    Read what the client says about the work : http://brandlab.be/references.aspx

    Branding & Positioning
    Packaging design is a strong positioning tool

    Packaging design is a strong positioning tool

    May 2016
    May 2016

    Packaging design is a strong positioning tool

    After having developed the Brand DNA for frozen fruit producer Dirafrost we attacked the corporate graphics, the logo and the packaging design.

    Over 40 new packaging designs found their way to the market. The design was very well received by the professional audience. (foodservice, chefs)

    Graphic Design
    Brand naming and logo design

    Brand naming and logo design

    May 2016
    May 2016

    Brand naming and logo design

    A selection of brand names we created and logos we designed.

    Graphic Design
    A German designer for the German market

    A German designer for the German market

    May 2016
    May 2016

    A German designer for the German market

    Client Tops Foods (prepared meals) asked us to develop a packaging design for a typical German product, "Curry Wurst" that would be sold on flights from German airline Condor.

    The product being typically German, a street food sold at the typical German Imbiss, targeted at a German audience, we decided that one of our German designers should do the job. We had a hit from step one of the design.

    See more : www.brandlab.be/case-tops-foods.aspx

    Graphic Design
    Creating a new brand, without forgetting its roots

    Creating a new brand, without forgetting its roots

    May 2016
    May 2016

    Creating a new brand, without forgetting its roots

    Italo Suisse sells chocolate hollows in retail in colorful me-too bags. We tell the client that the brand name creates confusion; Italo Suisse- Belgian Chocolate ?? We also tell him his brand urgently needs a differentiating brand personality to compete with strong brands such as Kinder, Côte d'Or, Suchard,...

    Following a market survey together we decide to create a completely new brand, building on the roots of the company.

    The Brand DNA puts focus on nostalgia, caring and regression. With the new name "Tonkeys the Original", the new look and market approach the brand communicates one coherent story long before the name story telling was invented.

    With the introduction, the new brand grows without any additional communication with 10%, the next season it grows with 40% in certain retail stores and is still growing today.

    See more : www.brandlab.be/case-tonkeys-the-original.aspx

    Read what the client says about the work : http://brandlab.be/references.aspx

    Branding & Positioning

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