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Go for a different approach   !

Brandlab is an international team of brand developers guiding companies in the creation of strong brands from strategy through to implementation via our Brandlab tools: Brand DNA & Brand Imagineering.

For each assignment we create a tailor-made team. The only selection criterion is getting the best people to produce the best work. Different from most agencies, we work on an internet based platform. We meet on a regular basis, daily video meetings are used to exchange ideas, discuss and judge proposals. Doing so we combine international professionalism with efficiency and reduced cost. We think you will appreciate all three.

You can rely on us 

We cover market and trend analysis, strategic recommendations, and a wide range of creative brand communication solutions, working with top specialists in the marketplace.

You can rely on us for B2B and B2C  development X strategic brand development X strategic planning X brand architecture X brand naming X corporate identity X graphic design X packaging design X advertising X POS X internal branding X external brand management X ...

Power up your brand

A strong brand tells a story that goes deeper than rational product features. It creates that special relationship that changes your prospects into clients and clients into fans. We help you designing and strengthening your brands, based on a strategic analysis, the Brand DNA. Together with you we create, based on your Brand DNA, a powerful, holistic and unique brand world through Brand Imagineering, activating selected touch points of your brand with the prospect or customer. In doing so, companies we worked for saw their turnover grow with 10% to 36%.

These companies gave us their trust

Beaulieu International Group, United Biscuits, Friesland Campina, Kennemer Vis Group, Vandermaesen, Stichting Marketing, BBDO, Libeert Chocolates, Hamlet, Nikita, Delino, Remo Potatoes, Aveno, The Java Coffee Company, Diraforst, Casashops International, Kidibul, De Lelie, Tops Foods,...

Works (13) by BRANDLAB

Why should cheap not be beautiful ? by BRANDLAB
Why should cheap not be beautiful ?May 2016
Sculpting a raw diamond by BRANDLAB
Sculpting a raw diamondMay 2016
Competitors become strong partners by BRANDLAB
Competitors become strong partnersMay 2016
Preparing a brand for the French market by BRANDLAB
Preparing a brand for the French marketMay 2016
Creating a strong brand personality by BRANDLAB
Creating a strong brand personalityJune 2016
Packaging design for The Java Coffee Company by BRANDLAB
Packaging design for The Java Coffee CompanyMay 2016
Packaging design for a pickled herring range by BRANDLAB
Packaging design for a pickled herring rangeMay 2016
Fine tuning a retail concept by BRANDLAB
Fine tuning a retail conceptMay 2016
Reboost a forgotten brand by BRANDLAB
Reboost a forgotten brandMay 2016
Packaging design is a strong positioning tool by BRANDLAB
Packaging design is a strong positioning toolMay 2016
Brand naming and logo design by BRANDLAB
Brand naming and logo designMay 2016
A German designer for the German market by BRANDLAB
A German designer for the German marketMay 2016
Creating a new brand, without forgetting its roots by BRANDLAB
Creating a new brand, without forgetting its rootsMay 2016
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Services (2) offered by BRANDLAB

Graphic Design

€3000 – €200000

Packaging design is an underestimates positioning tool. Weight Watchers once presented to a group of 16 people its products. The same recipes were presented once in a Weight Watchers packaging and then in a Le Bon Goût packaging with a more refined look. 75% ! of the respondents judged the Le Bon Goût products to be better. "A better taste", "more finesse", "the chicked is better seasoned",... were their comments, while eating exactly the same products. Innocent (smoothies and fruit juice) launched its fruit juice in a tetra pack. In its second year it reached a turnover of £4m. When Innocent relaunched the juice 3 years later in a carafe-shaped bottle, rather than the carton design, the product reached a turnover of £80m ! in its second year. These cases show how important packaging is, and we got prove of it when we changed Italo Suisse into Tonkeys the original in a complete new packaging, when we re-designed the packaging for Maître Olivier, for Java, for Dira and Casa. In each of these cases sales went up. Have you taken a good look at your packaging design lately ?

Branding & Positioning

€3000 – €85000

BRAND DNA - BRAND IMAGINEERING The development of your unique Brand DNA is the crucial strategic step towards a strong brand. It is an integral part of the Brandlab working processes. It is a proven strategic tool that defines what your brand(s) should stand for. Objectively. In a competitive field. It visually structures the now and the tomorrow in a work-able process. It helps brand development decisions and later, brand communication efforts to gain on power. In day to day processes it inspires, guides and controls decisions you/we have to make and make them more objective, correct and coherent. The Brand Imagineering methodology has a proven record in all Brandlab implementation processes. Starting from the touch-point approach it maps all areas in which the brand communicates, internally and externally. A simple but objective plotting helps set priorities. The Brand DNA helps create the content. Your unique Brand DNA : - becomes the guide for all brand related decisions - inspires product development, corporate design, brand architecture, media communication, brochure, website and web-shop development, in store actions and design, packaging design, environment design, public relations, events,... - defines your internal and external brand management - offers objective criteria when judging brand related initiatives in B2B ànd B2C - gets everybody in the company, with brand related responsibilities, moving in the right direction - makes your communication more coherent and stronger. See more on www.brandlab.be Read client testimonials : http://brandlab.be/references.aspx

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