Bones - strengthening brands in health, care and well-being

Agency expert in Advertising, Copywriting, Branding & Positioning, Movie.

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About Bones - strengthening brands in health, care and well-being

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Description
  • We are a full service marketing & communication agency, supporting brands and organisations in health, care and well-being.

    Bones has over 15 years of experience in health, care and well-being. We didn’t study pharmacology or medicine: our roots are in consumer advertising and brand activation.

    The precious lessons we’ve learned back then, we’re applying today with great success to health-related consumer products, awareness campaigns, over-the-counter and prescription medication.

    Bones connects you with wide audiences as well as healthcare professionals.

    We help businesses and non-profit organizations win hearts and minds, change perceptions and forge lasting relationships.

    Bones provides clever and unique ideas that support brands and engage audiences. 

    B2C or B2B, from a cut-through product identity to a sales boosting integrated campaign like our Motilium-frog. 

    Bones helps you inspire, persuade and change behavior with effective creativity.

Awards or Nominations
stars
EFFIE AWARD
2000
Non Food
stars
OTC Marketing Awards UK
2000
BEST OTC CONSUMER ADVERTISING ON TELEVISION

Services offered

We are active in different sectors

Advertising
  • We are a full service marketing & communication agency, supporting brands and organizations in health, care and well-being. Bones provides clever and unique ideas that support brands and engage audiences. B2C or B2B, from a cut-through product identity to a sales boosting integrated campaign like our Motilium-frog. Bones helps you inspire, persuade and change behavior with effective creativity using all communication channels
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Branding & Positioning
  • We created brands or rebranded for the healthcare market such as "Pure", Perdotensio, Sinutab, Magnecaps (new packaging). We created brands, developed brands and activated brands in our actual healthcare business but our experiences come also from our general advertising period, such as change Brandname from SMAP/OMOB to Ethias and Brand positioning and brand identity for Belga News Agency,
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Copywriting
  • Our copywriters are expert. They built up their expertises as well in international agencies, as in local agency. They have overall consumer experience as well as medical copywriting experience.
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Movie
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A few metrics about the agency

4

Services

0

Reviews

5

Works

6

Team members

Previous Works

Check the latest works made for our clients
5 work(s) uploaded
Relaunch Motilium Brand "Kissing the Frog" Campaig

Relaunch Motilium Brand "Kissing the Frog" Campaig

January 2018
January 2018

Relaunch Motilium Brand "Kissing the Frog" Campaig

Motilium existed since long and was coming to the end of its life-cycle.  We developed a big idea based on insights and delivered a unique creative concept that was used fully through-the-line and generated a sales increase of 117% ! This campaign is still used in other countries. See the case on the "illustrations" chapter : "Motilium Case Video"

Website Creation
Digital Strategy
Graphic Design
Advertising
Branding & Positioning
Copywriting
Antibiotics "Educational Campaign"

Antibiotics "Educational Campaign"

January 2018
January 2018

Antibiotics "Educational Campaign"

We were selected by the Belgian health-authorities to create a national campaign promoting the correct use of antibiotics.

Threatening and abstract tone of previous campaigns was abandoned: we developed cartoon-characters, allowing entertainment value, making the messages accessible and the take outs easy to memorize

We created a strong Radio as main touch point.  The same creative campaign is used every winter since the launch and untill today

Folders & posters were distributed via pharmacies & doctors and we created a Website with an Interactive online knowledge test.

Copywriting
Graphic Design
Website Creation
Digital Strategy
Advertising
Branding & Positioning
Photography
Daktarin Communication Strategic Campaign

Daktarin Communication Strategic Campaign

January 2018
January 2018

Daktarin Communication Strategic Campaign

We created a campaign for a broad audience by developing TV commercials, POS material and a campaign to Healthcare Professionals

Advertising
Copywriting
Movie
Graphic Design
Branding & Positioning
Marketing Implementation

Marketing Implementation

March 2018
March 2018

Marketing Implementation

We are structured and organised to be your local partner to implement international concepts.  Adapting them to your specific market needs in a flexible and cost efficient way.

We deliver following expertises for our existing clients:

- Concept transcreation

- Language adaptation

- Artwork adaptation

- Cross-media expansion

- TV and video post-production

- Audio post-production

- POS design and production

- Content creation

Photography
Copywriting
Graphic Design
Roker ik zie je graag !   Fumeur je t'aime !

Roker ik zie je graag ! Fumeur je t'aime !

September 2018
September 2018

Roker ik zie je graag ! Fumeur je t'aime !

Deze campagne werd gerealiseerd op vraag van J&J voor Multipharma.  De bedoeling was om vanuit bestaande database rokers aan te moedigen om te stoppen met roken en hen te begeleiden in het ganse proces.  Er werden dus op welbepaalde tijdstippen emails uitgestuurd met de nodige tips en trics om Rokers te helpen met stoppen met roken.  Niet-rokers nodigden rokers uit om deel te nemen aan deze actie.  De actie loopt nog momenteel maar toont al zeer mooie resultaten. 

 

Cette campagne a été réalisée à la demande de J&J pour Multipharma.  L'objectif de cette campagne est de motiver les fumeurs d'arrêter de fumer et de les accompagner dans tout le processus.  A des moments bien précis des emails étaient envoyés afin de les encourager, aider de continuer jusqu'au bout.  Les non-fumeurs pouvaient inviter un fumeur à participer.  L'action a donné de très bons résultats.

Content Strategy
Website Creation
Copywriting

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