Bones - strengthening brands in health, care and well-being
Agency expert in Advertising, Copywriting, Branding & Positioning, Movie.
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About Bones - strengthening brands in health, care and well-being
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We are a full service marketing & communication agency, supporting brands and organisations in health, care and well-being.
Bones has over 15 years of experience in health, care and well-being. We didn’t study pharmacology or medicine: our roots are in consumer advertising and brand activation.
The precious lessons we’ve learned back then, we’re applying today with great success to health-related consumer products, awareness campaigns, over-the-counter and prescription medication.
Bones connects you with wide audiences as well as healthcare professionals.
We help businesses and non-profit organizations win hearts and minds, change perceptions and forge lasting relationships.
Bones provides clever and unique ideas that support brands and engage audiences.
B2C or B2B, from a cut-through product identity to a sales boosting integrated campaign like our Motilium-frog.
Bones helps you inspire, persuade and change behavior with effective creativity.
Awards or Nominations
We are active in different sectors
- We are a full service marketing & communication agency, supporting brands and organizations in health, care and well-being. Bones provides clever and unique ideas that support brands and engage audiences. B2C or B2B, from a cut-through product identity to a sales boosting integrated campaign like our Motilium-frog. Bones helps you inspire, persuade and change behavior with effective creativity using all communication channels
Branding & Positioning
- We created brands or rebranded for the healthcare market such as "Pure", Perdotensio, Sinutab, Magnecaps (new packaging). We created brands, developed brands and activated brands in our actual healthcare business but our experiences come also from our general advertising period, such as change Brandname from SMAP/OMOB to Ethias and Brand positioning and brand identity for Belga News Agency,
A few metrics about the agency
Check the latest works made for our clients
Relaunch Motilium Brand "Kissing the Frog" CampaigJanuary 2018
Relaunch Motilium Brand "Kissing the Frog" Campaig
Motilium existed since long and was coming to the end of its life-cycle. We developed a big idea based on insights and delivered a unique creative concept that was used fully through-the-line and generated a sales increase of 117% ! This campaign is still used in other countries. See the case on the "illustrations" chapter : "Motilium Case Video"
Antibiotics "Educational Campaign"January 2018
Antibiotics "Educational Campaign"
We were selected by the Belgian health-authorities to create a national campaign promoting the correct use of antibiotics.
Threatening and abstract tone of previous campaigns was abandoned: we developed cartoon-characters, allowing entertainment value, making the messages accessible and the take outs easy to memorize
We created a strong Radio as main touch point. The same creative campaign is used every winter since the launch and untill today
Folders & posters were distributed via pharmacies & doctors and we created a Website with an Interactive online knowledge test.
Marketing ImplementationMarch 2018
We are structured and organised to be your local partner to implement international concepts. Adapting them to your specific market needs in a flexible and cost efficient way.
We deliver following expertises for our existing clients:
- Concept transcreation
- Language adaptation
- Artwork adaptation
- Cross-media expansion
- TV and video post-production
- Audio post-production
- POS design and production
- Content creation
Roker ik zie je graag ! Fumeur je t'aime !September 2018
Roker ik zie je graag ! Fumeur je t'aime !
Deze campagne werd gerealiseerd op vraag van J&J voor Multipharma. De bedoeling was om vanuit bestaande database rokers aan te moedigen om te stoppen met roken en hen te begeleiden in het ganse proces. Er werden dus op welbepaalde tijdstippen emails uitgestuurd met de nodige tips en trics om Rokers te helpen met stoppen met roken. Niet-rokers nodigden rokers uit om deel te nemen aan deze actie. De actie loopt nog momenteel maar toont al zeer mooie resultaten.
Cette campagne a été réalisée à la demande de J&J pour Multipharma. L'objectif de cette campagne est de motiver les fumeurs d'arrêter de fumer et de les accompagner dans tout le processus. A des moments bien précis des emails étaient envoyés afin de les encourager, aider de continuer jusqu'au bout. Les non-fumeurs pouvaient inviter un fumeur à participer. L'action a donné de très bons résultats.
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