About Be Connect
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Be Connect is a digital marketing agency focusing on social media.
We connect your brand with your audiences to accelerate your Business
We love digital and even more performance. Our obsession is to continuously optimize your ROI.
We love creativity and even more efficiency. No jargon only awareness, engagement, traffic and leads.
Brain : we define the strategy to plan and reach your marketing objectives. We advise and share our know-how and know-why. We train your team to become skilled social media ninja.
Build : We manage engaging conversations with your communities around your brand is our expertise. We produce strong messages for social advertising.
Boost : We start from your data’s and analyze it. We define the relevant social media platforms, audiences and KPI’s to measure the impact of each campaign. We test, optimize, boost your search advertising and iterate to leverage your ROI.
Our services :
Social Media Strategy : Be Connect helps you define Key Performance Indicators and build the right social media plan to achieve your business objectives with successful Return On Investment. We help you to boost conversation and develop online strategies in owned, earned and paid media to guarantee more traffic to your digital platforms. Be Connect always keeps up with changes in digital media usage, in order to align your digital marketing strategy and get the best results out of social media innovations and actions.
Digital Consulting & Coaching : tackling a digital challenge alone by yourself can be a nightmare. We accompany you by providing digital intelligence and social media know-how.
Online Advertising Strategy : keeping your brand and campaigns in the digital spotlight requires a solid consultant expertise in digital strategy. Because the right social media advertising strategy can really make your brand stand out from the digital crowd or make you worthless investment. It is essential to choose the right partner or agency to consult you in digital media.
Community Management : we setup the foundation of a successful dialogue with your audience. Be Connect community managers guide your online marketing activities and manage your online communities. Being in touch with audiences in all kinds of sectors on a daily basis gives us up-to-date consumers insights and trends to rock your brand!
Content Creation : Content creation takes time! We help you to create the perfect content product to make your story relevant and best of breed for your audience. Be Connect provides you with creative deliverables such as video, copywriting, … for your online assets (web & social) regardless the device to engage at best your online audience.
Web & Social Media Activation : We come up with creative and innovative activation to connect your brand with your consumers. Unlock the potential of social media with our “Off the Shelves” and “Taylor Made” online activations. The sky is the limit but all our web & social media activation have one thing in common: get users to engage in spending more time with your brand!
Social CRM : Social media channels are the place to be to listen and interact with your consumers. People recommend, exchange and comment their favorite products and services and engage with their favorite brands. We help you to deploy the right approach and setup the right tool to take advantage of this key source of information.
Social Advertising Campaigns : Take advantage of the power of Facebook, Instagram, Twitter, YouTube, LinkedIn and other social media ad networks. With the decrease of organic reach, Social Media platforms have become hyper-targeted powerful channels to reach the right audience (fans and fans). Our expert team is your resource extension for successful campaigns!
Dashboarding & Reporting : You can’t manage what you don’t measure! Digital measurement, analyze and reporting are key success factors of online advertising campaigns. We integrate the setup of the right tracking, the analysis of the relevant metrics and their impact on your objectives as part of a process to help you to achieve your return on investment. Thanks to our dashboarding and reporting tools, digital knowledge becomes commercial power.
Search Engine Optimization : Search marketing is about being there when the consumer needs you. Search Engine Optimization is your brand’s organic visibility. As social media relies on high-quality content, the effort you spent on SEO can positively improve your social media reach and your social presence can increase your search ranking. Our cross-channel expertise, and advanced analytics help to make sure brands meet consumers when and where they need them.
We are active in different sectors
- Be Connect helps you to define Key Performance Indicators and build the right social media plan to achieve your business objectives with successful Return On Investment. We help you to boost conversation and develop online strategies in owned, earned and paid media to guarantee more traffic to your digital platforms. Be Connect always keeps up with changes in digital media usage, in order to align your digital marketing strategy and get the best results out of social media innovations and actions. We come up with creative and innovative activation to connect your brand with your consumers. Unlock the potential of social media with our “Off the Shelves” and “Taylor Made” online activations. The sky is the limit but all our web and social media activation have one thing in common: get users to engage in spending more time with your brand! Take advantage of the power of Facebook, Instagram, Twitter, YouTube, LinkedIn and other social media ad networks. With the decrease of organic reach, Social Media platforms have become hyper-targeted powerful channels to reach the right audience (fans and non fans). Our expert team is your resource extension for successful campaigns!
- Content Marketing isn’t rocket science! To create the best of breed content marketing program, you need first to know who you are and why you stand for. We guide you to set up the foundation through strategic advice, process definition and planning to create inspiring, relevant online storytelling to get your audience’s attention and believe in your « Why ». Ready for a story with a happy ending?
- Keeping your brand and campaigns in the digital spotlight requires a solid consultant expertise in digital strategy. Because the right social media advertising strategy can really make your brand stand out from the digital crowd or make you worthless investment. It is essential to choose the right partner or agency to consult you in digital media.
- Tackling a digital challenge alone by yourself can be a nightmare. We accompany you by providing digital intelligence and social media know-how. Keeping your brand and campaigns in the digital spotlight requires a solid consultant expertise in digital strategy. Because the right social media advertising strategy can really make your brand stand out from the digital crowd or make you worthless investment. It is essential to choose the right partner or agency to consult you in digital media.
A few metrics about the agency
Check the latest works made for our clients
Content Creation for La Roche-Posay: LipikarMarch 2019March 2019
Content Creation for La Roche-Posay: Lipikar
Lipikar: Skin Stories
Nobody loves a dry, sensitive skin or eczema.
Everybody loves cream that makes those skin conditions go away.
Now, Lipikar was already a bestseller, but how do you keep it that way?
We are proud of this successful content that demonstrates how storytelling, authenticity, emotion can raise brand stickiness.
Brand Launch for L'Oréal Paris - ColoristaMarch 2019March 2019
Brand Launch for L'Oréal Paris - Colorista
Colorista: Pink is the new black
L’Oréal Colorista asked us to come up with an original, local content and media strategy to reach the target groups and get them to form a Colorista movement. Not an easy task, knowing that hair colouring is a big step for a lot of girls and women.
But how do you launch a new hair colouring product when you’re the first country to do it?
We are proud of this successful case that demonstrates how tying altogether a precise audience strategy, message personalization and an efficient ad buying execution delivers actual sales results.
Undiz: Cool_LingerieMarch 2019March 2019
Undiz | Cool_Lingerie: Openning of a New Store in Belgium
You may be a cool lingerie brand like Undiz, but when you open a new store in a big shopping center, you still have to battle for attention.
Social Advertising for Undiz - Xmas Crazy GangMarch 2019March 2019
Social Advertising for Undiz - Xmas Crazy Gang
Xmas Crazy Gang: The full funnel campaign
Christmas time is present time!
And Undiz, the cool lingerie brand, has just the right one for you.
The lingerie brand wanted to have a full funnel campaign for its Christmas Collection. The goals were to increase brand awareness and sales in the webshop. To do so, we launched The Undiz Xmas Crazy Gang: a full funnel campaign, focusing on the playful brand personality of Undiz and showcasing the products...Imagine finding that gang under your Christmas tree!
This case demonstrates that a full funnel campaign (awareness, consideration, conversion) can drive a lasting brand impact and immediate sales, generating a positive return on investment.
The campaign was a success and we reached excellent results (see below) !
Social Activation for PointCarréMarch 2015March 2015
Social Activation for PointCarré
Summary : Point carré chose Be Connect for an EOY action in Belgium and France. Be Connect developed a smart advent calendar contest supported by a Facebook ads campaign.
Goals :Create an audience peak around the EOY celebrations Engage the Facebook Community Generate traffic for the Activation and generate participations Drive traffic to store Recruit new fans
Strategy :Create an advent calendar contest offering the fans to win a different present every day Support and promote this contest using different Facebook ads Page like ads
Results :More than 40 000 participations The campaign became extremely viral Thousands of new opt in contacts
Social Advertising for DG ECFINJuly 2015July 2015
Social Advertising for DG ECFIN
Social advertising for Directorate General for Economic and Financial Affairs Summary: DG ECFIN choose BeConnect to manage its Pan-European commemorative coin competition campaign.Users vote for their favourite coin design to celebrate the 30th anniversary ofthe European flag and get a chance to win a great holiday to the Europeandestination of their choice, an Ipad and much more!Objectives :
- Raise awareness around the European commemorative coin competition.- Drive traffic to thededicated commemorative coin competition website.- Generate votes andparticipation to the quiz. - Create quality contenton the Facebook page to generate engagement and conversations.
Strategy :- Define a Media Mix that could drive performance across countries.- Capitalise on the synergy of different media channels (Facebook, Twitter, Programmatic, Google) to create a highly efficient campaign by targeting the right person at the right time on the right device.- Engage specific stakeholders (journalists and European citizens) by developing distinct quality content for both audiences on the Facebook page.
Results:- The campaign generated more than 100.000 votes.- 88% of the voters completed the quiz regarding European Economy.- Facebook fan base increased by more than 1000 %.- 97 % of the fan base was engaged organically on Facebook.
Social Activation for VeritasMarch 2015March 2015
Social Activation for Veritas
Summary : Veritas chose Be Connect for an EYO action in order to activate its community with a playfull and fun activation.
Goals :Activate the community with a fun action Drive the participants into shops and generate return on investment
Strategy :Creation of a dedicated contest App on Facebook based on a Jackpot gameplay customize to Veritas brand universe Setup of a Facebook ads campaign to support the contest (Page link ads)
Results :More than 16.000 contest participations More than 3.000 new opt in contacts Lots of conversions in POS Hundreds of thousands of impressions Although it wasn’t the main goal : 8.275 new fans were recruited
They speak about us :
Coaching for KompassMarch 2015March 2015
Coaching for Kompass
Summary : Kompass France chose Be Connect to handle its international social media strategy and to take care of its operational management in France on different social platforms (Facebook, Twitter, LinkedIn and Viadeo).
Goals :Boost awareness and reinforce credibility as a BtoB Data expert Recruit qualified audience Increase loyalty Increase sales
Strategy :Create AIDA (Attention, Interest, Desire, Action) Adapt its content strategy Use Social Media to amplify key messages and generate leads Reshape of the existing presence Socialize its website to spread its content Use adequate KPIs to monitor the results
Results :Increased of the social audience Set up of the Twitter strategy Raise of the traffic generated by the Social Networks on the website (referrals) Generation of qualified leads
They speak about us :
Consulting for UITPMarch 2015March 2015
Consulting for UITP
Summary : UITP chose Be Connect to manage its entire online strategy and develop its social media presence.
Goals :Build a relevant and efficient digital presence Enhance awareness Amplify key messages and communication actions Improve digital marketing effectiveness (Social Media, SEA/SEO, CRM, MD…) Build member activity, loyalty Recruit new members Engage with their stakeholders on along-term basis and develop loyalty Improve monetization
Strategy :Analyze the existing communications networks of UITP in order to spot its weaknesses or missing parts and develop a custom made strategy around it Make an overall recommendation on digital strategy (Web Presence and Social Media) and operational recommendations, actions plan Accompany UITP in defining the objectives of this strategy and relevant performance indicators and piloting dashboards Ensure the development and maintenance of its corporate and events Web/Mobile sites Define and implement content and conversational strategy Boost their awareness and digital presence using SEO (Search Engine Optimization), SEA (Search Engine Advertising) and SMA (Social Media Advertising) in order to drive qualified traffic to their website
Results : By choosing Be Connect to manage its whole online strategy, UITP was rewarded with a coherent online strategy campaign that insure them a better awareness in Belgium and worldwide.Facebook : +300% fans and a fan base still growing Twitter : +241% followers and a fan base still growing LinkedIn : +175% fans and a fan base still growing People were engaged: up to 44,75 % of the fan base
They speak about us : https://www.digimedia.be/News/fr/14640/l-union-internationale-des-transports-publics-s-engage-sur-les-m-dias-sociaux.html
Social Media Activation for Lola&LizaMarch 2015March 2015
Social Media Activation for Lola&Liza
Summary : Lola&Liza chose Be Connect to conduct an activation aiming at recruiting emails to enlarge their email database thanks to social media.
Goals :Generate email addresses in order to enrich the email database Generate leads Drive traffic to stores Recruit fans
Strategy :Be connect developed a gamification strategy in which the user is rewarded more when he engages mores with the brand. Users were asked to fill in their email, like the Facebook page and recommend 3 friends emails. Users completing the 3 steps were offered 10€ vouchers. The contest was available across all devices (Desktop, Table & Mobile).
Results :More than 30.000 Emails were collected More than 15.000 Apps were installed Facebook Fan Base increase by more than 250% 1€ spent in media generated 6,4€ turnover
They speak about us :
Social Advertising for Loterie NationaleMarch 2015March 2015
Social Advertising for Loterie Nationale
Summary : Loterie Nationale chose Be Connect to raise awareness around a « hidden camera» video to promote its charity action to support associations and projects in Belgium. Be Connect is also responsible for the management of its Facebook page « Loterie Nationale Loterij - Thanks to you »
Goals :Raise awareness around Loterie Nationale Society mission Boost video views on both Facebook& Youtube Reach and engage the audience around LNL redistribution mission
Strategy :Identify target Create a unique video Amplify this video through ads using Facebook targeting tools and Youtube Offer the engaged community a Making-Of of the video
Results :More than 500 000 views on YouTube A lot of organic reach was generated Low CPV (Cost per View) Hundreds of thousands of people reached
Content Creation for RestoLastminuteMarch 2015March 2015
Content Creation for RestoLastminute
Summary : RestoLastminute chose Be Connect to manage its digital marketing activities
Raise awareness around the brand Generate leads (bookings)
Definition of its online marketing strategy Creation and Management of its social presence Management of weekly newsletters and app notification The management of its Search, SocialMedia and Display ads campaigns
10 000 apps
installed (IOS &Android)
totalizing 180K sessions on the website
representing 30k seated diners in 9 months
They speak about us :
Social Advertising for CinéartMarch 2015March 2015
Social Advertising for Cinéart
Summary : Cinéart chose Be Connect to manage its social advertising campaigns in order to support movie launches in Belgium.
Goals :Generate awareness by boosting trailer’s views on Facebook, YouTube and Twitter Reach and engage non-fans by targeting them based on their interest
Strategy :Identify a qualified target audience Develop Wall contests to promote the « Avant –Première » Manage the campaigns with SocialMoov tool
Results :The campaigns went viral generating lots of organic reach Hundreds of comments The two targeted groups were heavily touched Incredibly low cost per view Hundreds of thousands of prospects reached
They speak about us :
Social Activation for ImmowebMarch 2015March 2015
Social Activation for Immoweb
Summary : Immoweb chose Be Connect for its EOY action.We developed a photo contest using several social networks, integrated into a unique web/mobile page, in order to generate a positive WOM around the brand.
Goals :Raise awareness about the brand Generate a positive Word Of Mouth Engage customers who just moved in thanks to Immoweb
Strategy :Create a Web/mobile page hosting a photo contest Drive people to post pictures of them in their new home Generate engagement through User Generated Content Engaging on several social networks with a specific #hashtag
Results : In progress
Consulting/Coaching for Yves RocherMarch 2015March 2015
Consulting/Coaching for Yves Rocher
Summary : The cosmetic brand Yves Rocher chose Be Connect to optimize its social media Strategy for the Benelux. Be Connect will guide the brand in the localization of its international strategy and will coach their teams when it comes to the best possible use of their existing communication platforms.
Goals :Strengthen the connection between its brand and its fans. Increase the number of high engaged fans and followers. Use social media to enhance its brand value and awareness. Develop brand stickiness thanks to engaging content. Amplify, support products launch.
Strategy :Gather a community of influencers Implement a Twitter approach Coach Yves Rocher communication teams on the Social Networks
Check the latest reviews from our clients
Head of Online at Golden Palace
We initially chose Be Connect because of its pro-active and “can-do” start-up attitude, 5 years ago. In the meanwhile the company delivered great results and grew, but always maintained that same spirit.
CONSULTANT / Advertising - Digital - Social Media - Integrated Marketing - Tactical Strategy / at Freelance
Digital Marketing Director at Book2Meet.com at Book2Meet.com
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