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Base Design

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Certifications of Base Design

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Location of Base Design

placeShow addressesplaceChaussée de Forest 62, 1060 Saint-Gilles, BelgiumplaceRue Louis-Favre 41, 1201 Genève, Switzerlandplace13 S William St, New York, NY 10004, USA+ 1 more officesplace337 Lennox St, Richmond VIC 3121, Australia
Base Design location

Languages spoken by Base Design

EnglishFrenchDutchSpanishPolish

Contact info for Base Design

Base Design cover picture

Base Design

BelgiumSaint-Gilles + 3 other office(s)Switzerland, GenevaUnited States, New YorkAustralia, Melbourne

About Base Design

Base Design connects caring brands with their users. We humanize corporations, launch visions and clarify the complex.
We design experiences for people interacting with brands. We pioneer new ways of telling a brand’s unique story.

 

References

For more than 25 years, we collaborate with start-ups, family businesses, corporations, NGOs, cultural institutions: Apple, Studio Brussel, Facebook, Deezer, Belfius, The New York Times, ING, Sunrise, Bozar, Eastpak, Fondation Cartier pour l'art Contemporain, Adidas, La Monnaie/De Munt, Kick Cancer, Le Pain Quotidien, Institut Français de la Mode, Maison Dandoy, International Fund for Animal Welfare (IFAW), Degroof Petercam, Delvaux, Graanmarkt13, be.brussels, Chan Zuckerberg Initiative,  La Fondation Louis Vuitton, MoMA, Meatpacking District, City of Lausanne, Wellesley College, and many more... 

Methodoly

We strongly believe that the quality of the process determines the quality of the output.
Although we have recurring ground rules, customising our approach for each project allows us to dynamize each collaboration.

Your vision is our starting point
To build sustainable brands, we start with what makes you, you.

Direct contact
Proximity means efficiency. With Base, you work directly with the creatives. Plural. A talented and diverse team working together to bring the freshest ideas.

Co-creation
We include you in the creative process at key moments, like workshops and research sessions, to collaborate and arrive at the best collective result.

Holistic Perspective
Strategy, design, copywriting, art direction, digital. In today’s world,  the success of your brand depends on many elements singing together. To build enduring solutions, we consider the brand as a whole and give each component its role. 

Iteration
We believe in the strength of initial instinct as we rely on long-term elaboration. Through an iterative and progressive process, we seek quick decision making while keeping a critical eye on every solution we bring.

 

 

 

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Works (20) by Base Design

Selection of custom typographyApril 3, 2020
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Sunrise - Sleep Tech Company by Base Design
Sunrise - Sleep Tech CompanyJanuary 2, 2020
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Deezer - Music Streaming PlatformJanuary 2, 2020
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ING - Exhibition identity and scenography by Base Design
ING - Exhibition identity and scenographyJanuary 2, 2020
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Debailleul - Handcrafted chocolates by Base Design
Debailleul - Handcrafted chocolatesJanuary 2, 2020
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IFAW - Non-profit helping animals and people by Base Design
IFAW - Non-profit helping animals and peopleJanuary 2, 2020
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Gillion - Rebranding by Base Design
Gillion - RebrandingJanuary 2, 2020
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Studio Brussel - Rebranding an iconic radio by Base Design
Studio Brussel - Rebranding an iconic radioJanuary 2, 2020
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Eastpak - Retail by Base Design
Eastpak - RetailJanuary 3, 2020
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Orior - Handmade Furniture by Base Design
Orior - Handmade FurnitureJanuary 3, 2020
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Maison Dandoy - Premium Artisanal Bakery by Base Design
Maison Dandoy - Premium Artisanal BakeryJuly 16, 2018
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Degroof Petercam - Private banking by Base Design
Degroof Petercam - Private bankingJuly 16, 2018
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Mitsulift - Elevator company by Base Design
Mitsulift - Elevator companyJuly 16, 2018
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Maison De Greef - Luxury watches and jewellery by Base Design
Maison De Greef - Luxury watches and jewelleryJuly 16, 2018
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Branding Brussels? Let the people speak! by Base Design
Branding Brussels? Let the people speak!July 16, 2018
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Art Brussels, an identity built like Tetris. by Base Design
Art Brussels, an identity built like Tetris.July 16, 2018
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The Fondation Cartier by Base Design
The Fondation CartierJuly 16, 2018
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How to carry your bag as Delvaux by Base Design
How to carry your bag as DelvauxJune 2, 2015
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Opera is only about the contemporary. by Base Design
Opera is only about the contemporary.June 2, 2015
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A new present for Paris: An exploding ship full of by Base Design
A new present for Paris: An exploding ship full ofJune 2, 2015
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Services (6) offered by Base Design

Branding & Positioning

€10000 – €1000000

The definition of your brand essence and the verbalization of what makes it consistent as a whole, and different as a voice. Because we think that relevance comes from within, we will do it with you, in collaborative workshops. Our goal: verbalize it clearly. And make it short. A strong transversal concept as base, always. Then: graphics, types, images, sounds, motion, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.

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PositioningCorporate IdentityVisual IdentityStrategyBrand IdentityBrand ArchitectureBrand ContentBrand StrategyGraphic DesignCopywritingStorytellingSpatial DesignscenographyProduct DesignBrand PositioningBrand PromiseBrand StoryCustomer ExperienceBrand Awarenessbrand equityBrand AuditNamingSustainable BrandingEthical BrandingBrand Experiencesonic brandingEmployer Branding{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Graphic Design

€30000 – €250000

A strong transversal concept as base, always. Then: graphics, types, images, sounds, shapes. And words. We’ll explore all means possible to design a dynamic system your brand needs to be memorable. And relevant.

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LogoGuidelinesGraphic DesignType designBrand IdentityPosterPrint DesignConcept

E-commerce

€50000 – €300000
CRM IntegrationERP Integration

Website Creation

€30000 – €250000

We don’t design for brands, we design for people interacting with brands. Your online personality will be defined through collaborative sessions, testing and iterations. With one objective in mind: make it accessible for everyone. Efficiently. Our digital world is full of complexity and noise. The online experience most people have is frustrating. Subsequently brands suffer from their own defective digital products. Base believes in a different digital environment. We design excellent experiences that enforce brand values. We help brands tell their unique stories in innovative ways. We reconnect caring brands with their users. We innovate but value the rules of common sense. Technology should simplify life, instead of making it more complex. Digital experiences should be human, honest and transparent.

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UX DesignUI DesignUser TestingVisual DesignPrototypingEcommerceCMSPlanningCRMBusiness IntelligenceAutomationE-commerce WebsiteWeb DesignWireframingChatbot{{ skills.collapsed ? ("Show more" | translate) : ("Show less" | translate) }}

Content Strategy

€10000 – €75000

No content, no brand. If you have nothing to tell the world, you don't exist. We'll help you to define your story, write it, verbalize it in an unique way. On line or off line, our writers, storytellers and content editors will help you to find the rights words.

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CopywritingStorytellingContent ManagementWritingEditing

Copywriting

€10000 – €60000

The importance of social media and verbal communication is today crucial. Every brand today needs its own voice, across all channels and media. We'll find yours, defining your grammar and voice style. Forget your logo, sign with words!

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CopywritingStorytellingBrand StorySocial Media WritingBrand Voice

Reviews (3) given to Base Design

starstarstarstarstar
5/5
Bernard HelsonBernard Helsoncheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO at Maison Dandoy

business Unknown industry

people Unknown size

a month ago

Since the day we've launched the new branding, we experience a spectacular increase in our sales. The Base human-centered dynamic, process and approach was for us a perfect fit.

Overall rating
starstarstarstarstar
5/5
Stefan TweraserStefan Twerasercheck_circle_outlineThis reviewer has been verified by Sortlist.

Chief Product and Growth Officer at Deezer

business Unknown industry

people Unknown size

a month ago

We worked with Base Design, who helped us verbalize our strategy, create a visual identity and craft a tone of voice. They have been instrumental in leading a very cooperative approach across all relevant aspects of our brand – thus the result is very much a joint success, shared between them and us.

Overall rating
starstarstarstarstar
5/5
Laurent MartinotLaurent Martinotcheck_circle_outlineThis reviewer has been verified by Sortlist.

CEO, Founder at Sunrise

business Unknown industry

people Unknown size

4 weeks ago

Working with the team at Base has been a very insightful and enjoyable process. We met with curious, driven, and talented designers who showed genuine interest in understanding our business. The result of their work has given a significant boost to the Sunrise brand.

Overall rating
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5/5