About ARK Communication
Our mission is clear: we make ROI and marketing efforts measurable and optimize constantly.
ARK will guide you through the entire communication process by combining strategy, strong ideas and the greatest possible digital framework, aimed at measuring and optimising your ROI.
The brand journey model serves as a guide in this process, determining in which phase of the communication process your brand can be found and what we need to achieve the objectives.
ARK’s marketing tips and tools to optimise your marketing ROI. Marketing practices undressed to the core without displaying the faintest blush. To every topic, we have devoted a whitepaper with do’s and don’ts to get you going.
Our Brand Journey model: https://ark.be/tools/brand-journey/?lang=en
Content Marketing: https://ark.be/tools/pr-content-creation/?lang=en
Marketing Automation: https://ark.be/tools/marketing-automation/?lang=en
Inbound Marketing: https://ark.be/tools/inbound-marketing/?lang=en
Awards & Nominations (1)
Best Use of Creative
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We are active in different sectors
Branding & Positioning
- Before we can start, we have to define where we stand in today’s market. Brand Identity: Create a brand universe and define your motives, brand values, mission statement and vision. Create a visual corporate identity and define corporate guidelines. Brand Perception: Compare the way you look at your brand with the perception ofcompetitors, clients, prospects and employees. Brand Positioning: Define your target groups, gather market insights and outline the market situation.
- Traditional advertising has already been declared dead a number of times. Still, a lot of companies swear by their time-honoured recipes. But the media landscape has changed considerably, the consumer is more empowered than ever and digital developments evolve rapidly. For media planners it is a growing challenge to guarantee good coverage and sufficient dispersion. But most importantly: a good idea allways wins!
A few metrics about the agency
Check the latest works made for our clients
From unknown to fully booked with a launch weekendDecember 2017
From unknown to fully booked with a launch weekend
Antwerp has a new mode of transport: the Water Bus – a fixed mode of transport over the River Scheldt with stops in Hemiksem, Kruibeke and Antwerp. This mainly benefits commuters and tourists. We managed to get them on board with a launch weekend and a campaign that focused on the advantages of the Water Bus.
An expedition as the ultimate brand experienceDecember 2017
An expedition as the ultimate brand experience
Panasonic eneloop batteries are pre-charged with solar energy and can be recharged an average of 2,100 times. They have a minimum rate of self-discharge and are both powerful and temperature resistant, which makes them highly suitable for all kinds of applications, especially hiking and photography. To promote the battery brand in five key countries in Europe and to emphasise its sustainable character, we launched the eneloop expedition 2100: a 2,100-km hike through Europe in aid of a sustainable cause. The competition was peppered with tasks and lasted a total of 120 days.
International growth strategyDecember 2017
International growth strategy
UNITED CAPS, formerly known as PROCAP, develops, produces and sells plastic caps and closures. This leading player wanted to seize the opportunity of an essential name change to reposition themselves in 11 European countries. Their major challenge was to alter market perception from a rather product-oriented to a more customer-oriented company, focused on customisation and service.
How a good content strategy makes the differenceDecember 2017
How a good content strategy makes the difference
Ceres is a major player in the national and international quality flour and cereal market. Ceres supplies to traditional and industrial bakeries. The flour manufacturer was looking for a way to communicate with their target audience in a regular and structured manner.
Check the latest reviews from our clients
Marketing Manager at Ceres
Description What work has been done? ARK has created our digital 'octopus', as I call it. In addition to a solid body, all the tentacles have been gradually extended: from websites and platforms to mailings and social media for bakers and end consumers. ARK provides all the ideas, text, layout, programming and follow-up. Quality Did the quality meet your expectations in terms of expertise and deliverables? We are highly satisfied with the work delivered. Instead of advancing by one step, we have moved ahead ten at a time. Our collaboration has been smooth and rapid, right from the start. And that translates into our results: the number of clients and visitors keeps rising. Delay Did the partner respect the project time-frame? ARK always delights us with great work within the agreed deadline. If there is any delay in the project, it's usually on Ceres' side… and ARK takes a flexible approach. Budget Did the partner respect the project budget? I draw up my annual budget in consultation with my regular account manager at ARK. We meticulously work out all campaigns, timings and priorities according to the budget. Communication How responsive and accessible was the partner before and during the project? Each month, we get round the table for a status meeting. We also communicate a lot through Basecamp: a handy online project management tool. If we need something done fast, then we call. There is always someone ready to deal with urgent business.
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